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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Digital Marketing, Marketing Strategies, Applied Machine Learning, Big Data, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Anthropic Claude, Artificial Intelligence, Business Process Automation, Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Computation and Visualization for Analytics Part 1

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization, Data Visualization Software, Visualization (Computer Graphics), Matplotlib, Plot (Graphics), Data Preprocessing, Pandas (Python Package), Data Processing, Data Cleansing, Data Integration, Big Data, Programming Principles, Python Programming

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply Business & Data Analytics for Smarter Decisions

    Skills you'll gain: Analytical Skills, Data Literacy, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Fraud Using Data Analytics and R

    Skills you'll gain: Fraud detection, Anomaly Detection, Loss Prevention, R Programming, R (Software), Analytical Skills, Machine Learning Methods, Unsupervised Learning, Financial Data, Risk Analysis, Analytics, Business Strategies, Data-Driven Decision-Making, Supervised Learning, Big Data

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Azure SQL Data Warehouse Synapse Analytics Service

    Skills you'll gain: Azure Synapse Analytics, Data Migration, Microsoft Azure, Data Warehousing, SQL Server Integration Services (SSIS), Microsoft SQL Servers, Cloud Management, Cloud Security, Database Design, Star Schema, Performance Tuning, System Configuration, Transact-SQL, Data Modeling, Cloud Computing Architecture, Extract, Transform, Load, Data Security, Apache Spark, Data Integration, Data Pipelines

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Predictive Analytics for Business with H2O in R

    Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Predictive Modeling, R (Software), Data-Driven Decision-Making, Data Science, Machine Learning Software, Feature Engineering, Data Preprocessing, Machine Learning Methods, Machine Learning, Model Training, Telemarketing, Model Deployment, Model Optimization

    ★ 4.9 (53) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Master Power BI Analytics & Dashboards with DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Data Import/Export, Dashboard Creation, Interactive Data Visualization, Microsoft Power Platform, Data Cleansing, Business Intelligence, Data Transformation, Power Platform Architecture & Technical Design, Business Intelligence Software, Data Visualization Software, Data Sharing, Role-Based Access Control (RBAC), Security Strategy

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Apply Digital Marketing Fundamentals

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Customer Analysis, Marketing Management, Marketing Strategy and Techniques, Strategic Decision-Making, Customer Insights, Branding, Market Analysis, Marketing Communications, Market Dynamics, Marketing Channel, Decision Making, Value Propositions, Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Digital Marketing, Digital Marketing Tools

    Beginner · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Exam Prep DP-600: Microsoft Fabric Analytics Engineer

    Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Power Platform, Data Modeling, Data Governance, Data Warehousing, Analytics, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Dataflow, Data Transformation, Data Management, Data Architecture, Data Pipelines, SQL

    ★ 3.1 (17) · Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Fabric: Data Governance, Security, and Analytics

    Skills you'll gain: Microsoft Azure, Data Governance, Real Time Data, Data Management, Microsoft SQL Servers, Metadata Management, Data Architecture, Data Security, Security Controls, Power BI, Analytics, Azure Active Directory, System Monitoring, Identity and Access Management, Event-Driven Programming

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Data-Driven Marketing, Marketing Automation, Digital Transformation, Marketing Strategies, Marketing, Innovation, Digital Brand Strategy, Marketing Effectiveness, Digital Marketing, MarTech, Culture Transformation, Business Transformation, Customer experience strategy (CX), Customer Engagement, Automation, Business Modeling

    Beginner · Course · 1 - 4 Weeks

1…666768…492

In summary, here are 10 of our most popular marketing analytics courses

  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Computation and Visualization for Analytics Part 1: Northeastern University
  • Apply Business & Data Analytics for Smarter Decisions: EDUCBA
  • Analyze Fraud Using Data Analytics and R: EDUCBA
  • Azure SQL Data Warehouse Synapse Analytics Service: Packt
  • Predictive Analytics for Business with H2O in R: Coursera
  • Master Power BI Analytics & Dashboards with DAX: EDUCBA
  • Analyze and Apply Digital Marketing Fundamentals: EDUCBA
  • Exam Prep DP-600: Microsoft Fabric Analytics Engineer: Whizlabs

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