• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Evaluating Ai Capabilities For Marketing
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "evaluating ai capabilities for marketing"

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI in Action: From Theory to Real-World Impact

      Skills you'll gain: Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Finance, Emerging Technologies, Financial Services, Analysis, Healthcare Industry Knowledge, Critical Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Marketing, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.2
      Rating, 4.2 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of California, Davis

      Editing and Enhancing AI Generated Content

      Skills you'll gain: Editing, Prompt Engineering, AI Personalization, Generative AI Agents, Proofreading, Writing, Content Creation, Business Writing, Diversity and Inclusion, ChatGPT, Analysis, Data Ethics, Target Audience, Communication, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI-Augmented Decision-Making for Business Leaders

      Skills you'll gain: Business Leadership, Data Ethics, Strategic Decision-Making, Business Strategy, Leadership, Data-Driven Decision-Making, Artificial Intelligence, Data Storytelling, Business Risk Management, Business Ethics, Decision Making, Organizational Leadership, Technical Communication, Technology Strategies, Culture Transformation, Risk Management, Communication

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      69 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Generative AI: Supercharge Your Product Management Career

      Skills you'll gain: Product Lifecycle Management, Generative AI, Product Management, ChatGPT, Artificial Intelligence, Customer experience improvement, Technical Product Management, Product Improvement, Prompt Engineering, Microsoft Copilot, Ideation, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      116 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Marketing: Ethics and Trends

      Skills you'll gain: Data Ethics, Generative AI Agents, Marketing Management, AI Personalization, Marketing Strategies, Marketing, Business Ethics, Ethical Standards And Conduct, Marketing Effectiveness, Marketing Automation, Marketing Psychology, Marketing Analytics, Information Privacy, Law, Regulation, and Compliance

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      D

      Dartmouth College

      Generative AI for the Resilient Pricer

      Skills you'll gain: Generative AI, Regulatory Compliance, Change Management, Market Dynamics, Business Transformation, Strategic Thinking, Market Research, Revenue Management, Artificial Intelligence, Price Negotiation, Predictive Analytics, Data-Driven Decision-Making, Market Analysis, Data Governance, Business Ethics, Data Quality

      4.1
      Rating, 4.1 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Lead Scoring and Identification

      Skills you'll gain: Prompt Engineering, Lead Generation, Sales Process, Sales Management, Generative AI, Artificial Intelligence, Sales Prospecting, OpenAI, ChatGPT, Business Ethics, Customer Relationship Management (CRM) Software, Automation, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Marketing Collateral, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Using GenAI for Tailored Customer Emails

      Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, Personalized Service, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

      Intermediate · Course · 1 - 4 Weeks

    1…789…834

    In summary, here are 10 of our most popular evaluating ai capabilities for marketing courses

    • GenAI in Action: From Theory to Real-World Impact: Coursera Instructor Network
    • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • Editing and Enhancing AI Generated Content: University of California, Davis
    • AI-Augmented Decision-Making for Business Leaders: Coursera Instructor Network
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Generative AI: Supercharge Your Product Management Career: SkillUp
    • GenAI for Marketing: Ethics and Trends: Coursera Instructor Network
    • Generative AI for the Resilient Pricer: Dartmouth College
    • GenAI for Lead Scoring and Identification: Coursera Instructor Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok