Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Content Marketing, Digital Media Strategy, Data-Driven Marketing, Marketing Analytics, Automation
Advanced · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Target Audience, Content Creation, Content Marketing, Social Media Strategy, Content Optimization, Web Analytics and SEO, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Case Studies, Drive Engagement, Brand Awareness, Relationship Building, Influencing
★ 4.6 (1.2K) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Optimization, Content Development and Management, Generative Engine Optimization (GEO), Web Content, Content Marketing, Content Performance Analysis, AI Integrations, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Keyword Research, Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Optimization, Digital Marketing Tools, Performance Analysis, Web Analytics, Performance Measurement, Performance Management, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Content Optimization, Web Content, Data-Driven Marketing, Target Audience, Test Tools, Marketing Effectiveness, Personalized Campaigns, Marketing, Analytics
★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Applied Machine Learning, Web Scraping, Model Evaluation, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Model Optimization, Network Analysis, Statistical Modeling, Probability & Statistics
★ 4.5 (965) · Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Search Engine Optimization, Content Optimization, Driving engagement, Web Content, Content Creation, Content Marketing, Prompt Engineering, Generative AI, Business Marketing
★ 4.1 (18) · Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Generative AI, AI Workflows, Search Engine Optimization, Content Creation, Content Strategy, Public Relations, ChatGPT, No-Code Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Campaign Planning, Copywriting, Marketing Strategies, Bidding, Asset Management, Quality Assessment, Automation
★ 4.8 (10) · Beginner · Course · 1 - 3 Months