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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Content Marketing, Digital Media Strategy, Data-Driven Marketing, Marketing Analytics, Automation

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Search Engine Optimization, Target Audience, Content Creation, Content Marketing, Social Media Strategy, Content Optimization, Web Analytics and SEO, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Case Studies, Drive Engagement, Brand Awareness, Relationship Building, Influencing

    ★ 4.6 (1.2K) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    AI SEO Content Creation

    Skills you'll gain: Content Optimization, Content Development and Management, Generative Engine Optimization (GEO), Web Content, Content Marketing, Content Performance Analysis, AI Integrations, Writing and Editing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO: Audit Pages, Rank Higher

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Keyword Research and SEO Training

    Skills you'll gain: Keyword Research, Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Optimization, Digital Marketing Tools, Performance Analysis, Web Analytics, Performance Measurement, Performance Management, Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Content Optimization, Web Content, Data-Driven Marketing, Target Audience, Test Tools, Marketing Effectiveness, Personalized Campaigns, Marketing, Analytics

    ★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Applied Machine Learning, Web Scraping, Model Evaluation, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Model Optimization, Network Analysis, Statistical Modeling, Probability & Statistics

    ★ 4.5 (965) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Content Optimization, Driving engagement, Web Content, Content Creation, Content Marketing, Prompt Engineering, Generative AI, Business Marketing

    ★ 4.1 (18) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative Engine Content Optimization

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Generative AI, AI Workflows, Search Engine Optimization, Content Creation, Content Strategy, Public Relations, ChatGPT, No-Code Development

    Beginner · Course · 1 - 3 Months

  • A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Campaign Planning, Copywriting, Marketing Strategies, Bidding, Asset Management, Quality Assessment, Automation

    ★ 4.8 (10) · Beginner · Course · 1 - 3 Months

1…789…375

In summary, here are 10 of our most popular search engine marketing courses

  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
  • AI SEO Content Creation: Coursera
  • SEO: Audit Pages, Rank Higher: Coursera
  • Keyword Research and SEO Training : Simplilearn
  • Create an A/B web page marketing test with Google Optimize: Coursera
  • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
  • Boost Your Brand's SEO Visibility: Coursera
  • Mastering SEO with Jasper: Ranking and Optimization: Coursera
  • Digital Marketing 2: University of Maryland, College Park

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