University of California, Irvine

Introduction to Digital Marketing

This course is part of Introduction to Business Specialization

Taught in English

Some content may not be translated

Steve Fritzenkotter

Instructor: Steve Fritzenkotter

12,362 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(111 reviews)

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Write SEO keywords.

  • Create more engaging social media.

  • Describe the importance of Review Management Storytelling and explain the 'Why'.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(111 reviews)

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.

What's included

1 video1 reading1 peer review1 discussion prompt

Instructor

Instructor ratings
4.7 (39 ratings)
Steve Fritzenkotter
University of California, Irvine
1 Course12,362 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 111

4.8

111 reviews

  • 5 stars

    82.88%

  • 4 stars

    12.61%

  • 3 stars

    2.70%

  • 2 stars

    1.80%

  • 1 star

    0%

MO
5

Reviewed on Jun 24, 2024

DO
4

Reviewed on Apr 21, 2024

TK
5

Reviewed on May 22, 2022

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions