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Introduction to Digital Marketing

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Introduction to Digital Marketing

This course is part of Introduction to Business Specialization

Instructor: Steve Fritzenkotter

20,186 already enrolled

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

243 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

243 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Introduction to Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

Module details

Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.

What's included

1 video1 reading1 assignment1 discussion prompt

Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.

What's included

1 video1 reading1 assignment1 discussion prompt

Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.

What's included

1 video1 reading1 assignment1 discussion prompt

Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.

What's included

1 video1 reading1 peer review1 discussion prompt

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Instructor

Instructor ratings

(72 ratings)

Steve Fritzenkotter

University of California, Irvine

1 Course20,186 learners

Offered by

University of California, Irvine

Learner reviews

5 stars
81.89%
4 stars
10.69%
3 stars
4.52%
2 stars
0.82%
1 star
2.05%

Showing 3 of 243

Reviewed on May 22, 2022

The course is very detailed and helpful to learn basics.

Reviewed on Jun 4, 2022

I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course

Reviewed on Jul 23, 2023

Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.

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