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A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • I

    IBM

    IBM COBOL Basic Testing and Debugging

    Skills you'll gain: COBOL (Programming Language), Debugging, z/OS, Unit Testing, Test Driven Development (TDD), Software Testing, Test Tools, Mainframe Computing, Mainframe Technologies, Computer Programming Tools, File I/O

    ★ 4.4 (127) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Packt

    Selenium Integration with CI/CD & Advanced Testing

    Skills you'll gain: Git (Version Control System), Selenium (Software), Version Control, GitHub, Jenkins, Continuous Integration, CI/CD, Test Automation, Test Script Development, Web Development Tools, Browser Compatibility, Test Execution Engine, Test Data, Java, File I/O, Data Access

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Statistics, Sampling (Statistics), Statistical Analysis, Probability, Scientific Methods, Data Analysis, Research, Psychology

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Packt

    Advanced Selenium WebDriver and Test Automation

    Skills you'll gain: Selenium (Software), Test Tools, Test Automation, Software Testing, Test Script Development, Test Case, Test Execution Engine, Javascript and jQuery, Scripting, Automation, Software Design Patterns, UI Components

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Aptly

    Supercharge your Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Social Media Content, Real Time Data, Personalized Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Analytics, Customer Insights, Advertising Campaigns, Content Performance Analysis, Target Audience, Marketing Strategies, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Email Execution: Automation, Testing & Audience Targeting

    Skills you'll gain: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, General Data Protection Regulation (GDPR)

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Python for Real-World Data Analysis

    Skills you'll gain: Seaborn, Data Storytelling, Data Visualization, Data Presentation, Data Integration, A/B Testing, Data Import/Export, Statistical Hypothesis Testing, Text Mining, Data-Driven Decision-Making, Git (Version Control System), Matplotlib, Pandas (Python Package), Version Control, GitHub, Social Media Analytics, Statistical Analysis, Exploratory Data Analysis, Jupyter, NumPy

    ★ 4.3 (90) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination

    ★ 4.4 (212) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Packt

    Advanced Automation Frameworks and Continuous Integration

    Skills you'll gain: GitHub, Jenkins, Git (Version Control System), Version Control, Selenium (Software), CI/CD, Test Automation, Test Script Development, Test Data, Unit Testing, Test Case, Software Testing, Test Execution Engine, Python Programming

    Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Email Analytics Basics

    Skills you'll gain: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Market Research Statistical Analysis & Data Visualization

    Skills you'll gain: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Dashboard Creation, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • B

    Board Infinity

    Email Automation: Lifecycle Flows and Deliverability

    Skills you'll gain: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Email Security, Campaign Management, Performance Analysis, Personalized Campaigns, Performance Metric, Process Optimization, HubSpot CRM, Performance Measurement, Automation, Customer Retention, Customer Engagement, Workflow Management, A/B Testing, Journey Mapping, Authentications

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
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In summary, here are 10 of our most popular a/b testing courses

  • IBM COBOL Basic Testing and Debugging: IBM
  • Selenium Integration with CI/CD & Advanced Testing: Packt
  • Intro to Null Hypothesis Significance Testing with z-test: American Psychological Association
  • Advanced Selenium WebDriver and Test Automation: Packt
  • Supercharge your Social Media Marketing with AI: Aptly
  • Email Execution: Automation, Testing & Audience Targeting: Coursera
  • Python for Real-World Data Analysis: Coursera
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Advanced Automation Frameworks and Continuous Integration: Packt
  • Email Analytics Basics: Coursera

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