A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Skills you'll gain: Jest (JavaScript Testing Framework), Unit Testing, TypeScript, Software Testing, Test Driven Development (TDD), Code Coverage, Test Automation, Development Testing, Testability, Test Case, Javascript, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Test Automation, Test Script Development, Test Data, Test Case, JSON, API Testing, Scenario Testing, Mockups
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: GitHub, Jenkins, Git (Version Control System), Version Control, Selenium (Software), CI/CD, Test Automation, JUnit, Test Data, Unit Testing, Test Case, Software Testing, Regression Testing, Debugging
Advanced · Course · 1 - 3 Months

Skills you'll gain: Exploit development, Penetration Testing, Test Script Development, Technical Communication, Scripting, Technical Writing, Automation, Technical Consulting, Security Controls
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Marketing Effectiveness, Key Performance Indicators (KPIs), Data Visualization, Google Analytics, Performance Reporting, Consumer Behaviour, Business Reporting, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: MLOps (Machine Learning Operations), Model Evaluation, Key Performance Indicators (KPIs), Business Metrics, Performance Analysis, Performance Measurement, Responsible AI, Test Execution Engine, Performance Metric, Test Automation, Feature Engineering, Verification And Validation, Content Performance Analysis, Machine Learning, Data Ethics, Quality Assessment, Gap Analysis, Cost Benefit Analysis, Research Design, Quantitative Research
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Intermediate · Specialization · 3 - 6 Months