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  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • P

    Packt

    Advanced Gatling for Stress Testing Web Applications

    Skills you'll gain: Performance Stress Testing, Test Script Development, Integrated Development Environments, Code Reusability

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    GitHub: AI-Augmented Testing and Refactoring

    Skills you'll gain: GitHub Copilot, Infrastructure as Code (IaC), Terraform, Rust (Programming Language), Test Script Development, Ansible, Test Driven Development (TDD), GitHub, Test Automation, Dependency Analysis, AI Integrations, Code Coverage, AI Workflows, Containerization, Unit Testing, Maintainability, Test Tools, Docker (Software), Style Guides, Software Testing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Python Unit Test to Demonstrate TDD

    Skills you'll gain: Test Driven Development (TDD), Unit Testing, Development Testing, Test Script Development, Test Case, Software Testing, Python Programming, File I/O

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Software Testing for Engineers Part 2

    Skills you'll gain: Integration Testing, Software Testing, Test Engineering, Software Quality Assurance, Code Coverage, Test Automation, White-Box Testing, Test Case, Verification And Validation, Functional Testing, Test Tools, Regression Testing, Quality Assurance, Security Testing, Performance Testing, Test Data, Usability Testing, Continuous Integration, Performance Metric, Graph Theory

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Execution: Automation, Testing & Audience Targeting

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, Peer Review, General Data Protection Regulation (GDPR)

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Microsoft 365 Copilot for Marketing and Campaign Automation

    Skills you'll gain: Prompt Engineering, Marketing Automation, Personalized Campaigns, Microsoft Copilot, Prompt Engineering Tools, Marketing Operations, Marketing, Campaign Planning, Data-Driven Marketing, Campaign Management, AI Enablement, Market Intelligence, Marketing Analytics, Email Marketing, AI Personalization, Predictive Analytics, Data-Driven Decision-Making, Power BI, Business, Leadership Development

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Marketing Execution

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Prompt Engineering, Campaign Management, Marketing Automation, Marketing Strategies, Meta Ads Manager, Customer Analysis, Competitive Analysis, Email Marketing, Digital Advertising, Email Automation, Search Engine Optimization, Generative AI, ChatGPT, Market Research, AI Personalization, Content Optimization, A/B Testing, Content Creation

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Campaign & Channel Analytics

    Skills you'll gain: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GTM Planning and Campaign Execution

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: Meta Ads Manager, A/B Testing, Data-Driven Marketing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Online Advertising, Marketing Effectiveness, Content Performance Analysis, Paid media, Social Media Campaigns, Advertising, Marketing Strategies, Conversion Funnel Analysis, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    277 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing Analytics

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Data Storytelling, Content Performance Analysis, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Web Analytics and SEO, Conversion Funnel Analysis, Management Reporting, Campaign Management, Customer Analysis, Data Cleansing, Search Engine Optimization, Marketing Operations, Media Planning, SQL

    Beginner · Specialization · 3 - 6 Months

1…91011…834

In summary, here are 10 of our most popular a/b testing courses

  • Advanced Gatling for Stress Testing Web Applications: Packt
  • GitHub: AI-Augmented Testing and Refactoring: Pragmatic AI Labs
  • Use Python Unit Test to Demonstrate TDD: Coursera
  • Software Testing for Engineers Part 2: Northeastern University
  • Email Execution: Automation, Testing & Audience Targeting: Coursera
  • Microsoft 365 Copilot for Marketing and Campaign Automation: AI CERTs
  • Generative AI for Marketing Execution: Coursera
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Advanced Campaign & Channel Analytics: Coursera
  • GTM Planning and Campaign Execution: Coursera

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