Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Data-Driven Marketing, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Return On Investment, Search Engine Marketing, Forecasting, Google Ads, Campaign Planning, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Web Analytics and SEO, AI Personalization, Document Management, Semantic Web, Algorithms, Query Languages, Model Evaluation, Network Analysis, Text Mining, Natural Language Processing, User Research, Data Structures, Business Modeling, Graph Theory, Applied Machine Learning, Linear Algebra
Intermediate · Course · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Campaign Management, Search Engine Marketing, Campaign Planning, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Marketing Campaigns, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Web Presence, Interviewing Skills, Professional Development, Google Gemini, AI literacy, Generative AI, Prompt Engineering Tools, Prompt Engineering, Branding
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Email Marketing, Web Analytics and SEO, Marketing Strategy and Techniques, Digital Brand Strategy, Digital Analysis, Digital Media Strategy, Online Advertising, Social Media Marketing, Keyword Research, Customer experience strategy (CX), Data-Driven Marketing, Digital Transformation, Content Performance Analysis, Social Media Strategy, Strategic Marketing
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Unreal Engine, Cinematography, Animation and Game Design, Photo/Video Production and Technology, Virtual Environment, Video Production, 3D Assets, Game Design, Storytelling, Post-Production, Visual Storytelling, Video Editing, Animations, Media Production, Image Quality, Real Time Data, Model Optimization, Data Import/Export
Beginner · Specialization · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Marketing, Content Marketing, Marketing Communications, Demand Generation
Beginner · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Google Ads, Data-Driven Marketing, Meta Ads Manager, Paid media, Keyword Research, Social Media Campaigns, Campaign Planning, Marketing Analytics, Marketing Effectiveness
Beginner · Course · 1 - 4 Weeks

Epic Games
Skills you'll gain: Unreal Engine, Virtual Environment, Version Control, 3D Assets, Video Game Development, Software Configuration Management, Game Design, Configuration Management, Content Management, Computer Graphic Techniques, Software Versioning, User Interface (UI), Collaborative Software, Data Import/Export, Software Installation
Beginner · Course · 1 - 3 Months

Unilever
Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
Beginner · Course · 1 - 4 Weeks