In this module, we will explore how the senses shape our understanding of the visual world in order to understand how perceptual principles can be translated into design principles. The language of color should be both intentional and efficient. By understanding how the eye and brain work together to derive meaning from images, we will be able to create visual designs that better communicate ideas and information. We will put into practice perceptual principles like pre-attentive features and principles derived from Gestalt theory to experiment with basic graphic design techniques. 

Throughout the courses in this specialization, we have surveyed many of the visual communication formats that define today's image-dominant culture. One main aim of this overall specialization is to set aside time to expand your knowledge to understand how visual communication functions in the digital age, and how we can all become more fluent at analyzing, interpreting and creating images and graphics that communicate effectively. If you have not discovered this fact so far, simply having design software on your computer does not make you a designer. Much like preparing a meal, just because you have the correct tools in your kitchen does not make you a chef. You can have the best state-of-the-art equipment and still no make a meal worth eating. Much like any skill, art takes time and practice. It also takes a background understanding and appreciation of various theories and guidelines, as well as knowing the audience and overall goal of a brand. But don’t let the mechanics of this course and the various tools we’ll be using frustrate or intimidate you. Remember, most design tools are quite similar. But much like cooking, you need to have the background and insight to be a chef. The intention of all the modules, activities, discussions and readings was to make you more comfortable in understanding the language of visual communication and design. Enjoy and have fun experimenting!