This short, practical course teaches you how to transform keyword ideas into actionable insights through discovery, forecasting, and ROI analysis. You’ll learn to identify high-value keywords, apply filters by audience, location, and language, and connect search intent to real campaign goals.

Lesson 1 explores keyword discovery tools and intent types—informational, navigational, and transactional—helping you build a focused keyword playbook. Lesson 2 moves into forecasting, using tools like Google Keyword Planner to analyze impressions, CTR, CPC, and costs, comparing different plans to evaluate ROI. With interactive coaching, discussions, and downloadable worksheets, you’ll gain hands-on experience applying data-driven methods. By the end, you’ll confidently forecast performance, interpret results, and communicate insights that support smarter, measurable marketing decisions.