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Engaging in Enterprise Growth and Innovation

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Engaging in Enterprise Growth and Innovation

Dozent: Marc H Meyer

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Apply the frameworks and methods for user-centered design to improve the user’s experience of a healthcare product or service
Explore design methods to create new healthcare product, system and service concepts with a specific architecture and design points for each element
Explore concepts and methods to design and utilize technology platforms for new products and services

Kompetenzen, die Sie erwerben

Kategorie: Case Studies
Kategorie: User Research
Kategorie: Business Strategy
Kategorie: Technology Strategies
Kategorie: Product Design
Kategorie: New Product Development
Kategorie: Product Strategy
Kategorie: Service Design
Kategorie: Innovation
Kategorie: User Centered Design
Kategorie: Competitive Analysis
Kategorie: Digital Transformation
Kategorie: Design Thinking
Kategorie: Strategic Thinking
Kategorie: Health Technology
Kategorie: Business Development
Kategorie: Solution Design

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

17 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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In diesem Kurs gibt es 4 Module

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career.

You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course. It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Moduldetails

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

Das ist alles enthalten

5 Videos17 Lektüren4 Aufgaben2 App-Elemente1 Diskussionsthema

5 VideosInsgesamt 28 Minuten

Develop a Customer Research Plan8 Minuten
Understanding User Pain Points3 Minuten
Define the Full Use Case with Perceived and Latent Needs7 Minuten
Personas for User Needs7 Minuten
Creating a Customer Value Proposition4 Minuten

17 LektürenInsgesamt 135 Minuten

Course Overview2 Minuten
Syllabus 10 Minuten
Meet Your Faculty: Dr. Marc Meyer10 Minuten
Meet your Faculty: Dr. John D. Halamka2 Minuten
Academic Integrity1 Minute
Recommended Reading: The Fast Path to Corporate Growth5 Minuten
Module Introduction2 Minuten
User Needs Template 1: Target User, Use Case, and Buyer Focus2 Minuten
User Needs Template 210 Minuten
User Needs Template 32 Minuten
User Needs Template 42 Minuten
Practice Exercise: User Needs Template 410 Minuten
Develop Clear Personas1 Minute
Practice: User Needs Template 5: Personas10 Minuten
User Needs Template 6: The Customer Value Proposition1 Minute
Healthcare Innovation Project Milestone 2 Preview5 Minuten
User-Centered Design - Empathy60 Minuten

4 AufgabenInsgesamt 55 Minuten

Module 1 Quiz20 Minuten
Module 1 Honors10 Minuten
Practice Exercise: User Needs Template 25 Minuten
Practice Exercise: User Needs Template 320 Minuten

2 App-ElementeInsgesamt 8 Minuten

Drag and Drop Interactive: Perceived and Latent Needs3 Minuten
Practice Exercise: User Needs Template 65 Minuten

1 DiskussionsthemaInsgesamt 15 Minuten

Milestone 1: User Centered Designs15 Minuten

In this module, you will begin learning how to systematically translate the gathered user and buyer insights into compelling design. The focus of this module is on development of new products and systems solutions.

Das ist alles enthalten

8 Videos14 Lektüren5 Aufgaben1 peer review1 Diskussionsthema1 Plug-in

8 VideosInsgesamt 44 Minuten

Module Introduction3 Minuten
Step 1: Develop a Design Vision9 Minuten
Step 2: Assess Impact on the User and Use Cases5 Minuten
Layered, Modular Architecture Design8 Minuten
Industrial Example of Modular Design4 Minuten
Don’t Forget the Packaging7 Minuten
Composite Design for Rapid Implementation5 Minuten
Create Prototypes4 Minuten

14 LektürenInsgesamt 37 Minuten

Six Steps of the Design Process10 Minuten
Design Template 1: Concept Sketch2 Minuten
What Makes Compelling Designs?2 Minuten
Assessing Impact of an Innovation Design2 Minuten
Design Template 2: Assess the Impact of the Design1 Minute
Practice Exercise: Design Template 25 Minuten
Step 3: Develop a Layered Architecture1 Minute
Layered Architecture in Healthcare Example3 Minuten
Step 4: Define “Packaging” for your Innovation1 Minute
Step 5: Composite Design for Rapid Implementation2 Minuten
Drug Eluting Stent Composite Design Example1 Minute
Step 6: Create Prototypes1 Minute
Design Template 7: Define the Prototype - MVP1 Minute
Practice Exercise: Design Template 75 Minuten

5 AufgabenInsgesamt 65 Minuten

Module 2 Quiz30 Minuten
Module 2 Honors30 Minuten
Question to Consider 1 Minute
Check Your Knowledge1 Minute
Drug Eluting Stent Composite Design Practice3 Minuten

1 peer reviewInsgesamt 60 Minuten

Healthcare Innovation Project 60 Minuten

1 DiskussionsthemaInsgesamt 30 Minuten

Thinking About Design30 Minuten

1 Plug-inInsgesamt 28 Minuten

Idealized Design, Systems Thinking and a Model for Outlier Innovation by Dr. Russell Ackoff28 Minuten

This module continues to explore how user and buyer insights are translated into compelling design. The focus is more specifically on architecture software, services, and platform design.

Das ist alles enthalten

11 Videos8 Lektüren4 Aufgaben1 Diskussionsthema

11 VideosInsgesamt 59 Minuten

Module Overview2 Minuten
Software Applications4 Minuten
A Healthcare Security Example7 Minuten
Software Framework6 Minuten
Designing Services: Two Major Frameworks5 Minuten
A Worker's Comp Example7 Minuten
Platforming Definitions5 Minuten
Modularity, Scalability, and Good, Better, Best 9 Minuten
Video: IoT Systems Innovations6 Minuten
IoT Systems Innovations: Industrial Example4 Minuten
Consumer Cases IoT Dental Example3 Minuten

8 LektürenInsgesamt 32 Minuten

Software, Services, and Process Design1 Minute
Healthcare Innovation Project Review 10 Minuten
Design Template 4: Software Architecture and Strat2 Minuten
Designing External-facing Services2 Minuten
Design Template 5 and 62 Minuten
Practice Exercise: Design Template 610 Minuten
Platforming for Products, Systems, and Services2 Minuten
IoT System3 Minuten

4 AufgabenInsgesamt 56 Minuten

Module 3 Quiz15 Minuten
Module 3 Honors8 Minuten
Innovation Process Steps3 Minuten
Check Your Knowledge30 Minuten

1 DiskussionsthemaInsgesamt 40 Minuten

Products, Product Lines, and Platforms - Milestone 340 Minuten

Innovation should be viewed as investments to improve quality, productivity, or asset utilization. That means that healthcare innovators – you – must understand the hospital as a business and strategies for improving its own financial health as an operating entity. This is the primary focus of this Module.