Building an engaged audience on Facebook requires more than just great content—it’s about strategic planning, community building, and real-time interaction. In this course, you’ll learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You’ll start by mastering content planning and management to organize and schedule posts efficiently. Next, you’ll explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you’ll learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact.

Läuft in 5 Tagen aus. Bringen Sie Ihre Karriere in Schwung mit 40 % Rabatt auf Kurse von Adobe, IBM und anderen Anbietern. Jetzt sparen.


Empfohlene Erfahrung
Was Sie lernen werden
Grow your Facebook audience and drive engagement
Kompetenzen, die Sie erwerben
- Kategorie: Facebook
- Kategorie: Social Media Strategy
- Kategorie: Social Media Content
- Kategorie: Live Streaming
- Kategorie: Scheduling
- Kategorie: Content Management
- Kategorie: Content Strategy
- Kategorie: Content Creation
- Kategorie: Social Media Campaigns
- Kategorie: Community Development
- Kategorie: Social Media Marketing
- Kategorie: Drive Engagement
- Kategorie: Social Media Management
Wichtige Details

Zu Ihrem LinkedIn-Profil hinzufĂĽgen
Juni 2025
7 Aufgaben
Erfahren Sie, wie Mitarbeiter fĂĽhrender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 1 Modul
Building an engaged audience on Facebook requires more than just great content—it’s about strategic planning, community building, and real-time interaction. In this module, you’ll learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You’ll start by mastering content planning and management to organize and schedule posts efficiently. Next, you’ll explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you’ll learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact.
Das ist alles enthalten
6 Videos4 LektĂĽren7 Aufgaben1 Plug-in
Erwerben Sie ein Karrierezertifikat.
FĂĽgen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.
Dozent

von
Mehr von Marketing entdecken
- Status: Kostenlos
Coursera Project Network
Coursera Project Network
- Status: Kostenlos
Coursera Project Network
- Status: Kostenlos
Coursera Project Network
Warum entscheiden sich Menschen fĂĽr Coursera fĂĽr ihre Karriere?





Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu 10,000+ Weltklasse-Kursen, praktischen Projekten und berufsqualifizierenden Zertifikatsprogrammen - alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
SchlieĂźen Sie sich mehr als 3.400Â Unternehmen in aller Welt an, die sich fĂĽr Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Weitere Fragen
Finanzielle UnterstĂĽtzung verfĂĽgbar,