The CREO Gaining Buy-In from Senior Leadership Course supports professionals in developing the skills needed to secure executive support for ideas, initiatives, and projects. The course focuses on understanding how senior leaders evaluate proposals, make decisions, and prioritise organisational goals. Participants learn how to position their ideas in a way that resonates with executive perspectives and strategic priorities.

Gaining Buy-In from Senior Leadership
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Kompetenzen, die Sie erwerben
- Kategorie: Business Priorities
- Kategorie: Proposal Development
- Kategorie: Strategic Communication
- Kategorie: Leadership
- Kategorie: Change Management
- Kategorie: Stakeholder Management
- Kategorie: Strategic Decision-Making
- Kategorie: Presentations
- Kategorie: Persuasive Communication
- Kategorie: Organizational Change
- Kategorie: Constructive Feedback
- Kategorie: Business Leadership
- Kategorie: Stakeholder Analysis
- Kategorie: Influencing
Wichtige Details

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Januar 2026
1 Aufgabe
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 2 Module
This module equips learners with the strategic communication and organisational insight required to secure buy-in from senior leadership for ideas, initiatives, and change efforts. Participants begin by learning how to build strong, evidence-based arguments that demonstrate credibility and align proposals with organisational priorities. They explore how to interpret leadership expectations, craft persuasive messages, and present recommendations in a way that resonates with decision-makers. Learners then dive into best-practice frameworks for strengthening influence and strategic alignment. Using McKinsey’s 7S Framework, participants assess how structure, systems, skills, and culture shape organisational readiness, ensuring their proposals are positioned for maximum relevance and impact. The module also introduces Kotter’s 8-Step Change Model, guiding learners in designing change initiatives that build momentum, engage stakeholders, and achieve successful adoption across the organisation. Through videos, activities, and reflective exercises, participants practise techniques for communicating value, managing resistance, and presenting confidently in high-stakes settings.
Das ist alles enthalten
2 Videos1 Diskussionsthema4 Plug-ins
This module includes course discussion and the final course assignment, which assesses learners’ ability to apply the concepts and skills developed throughout the course.
Das ist alles enthalten
1 Aufgabe1 Diskussionsthema
Dozent

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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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