By the end of this course, you'll be able to set up Google Analytics correctly, connect it to your website, and read the reports that reveal exactly who your audience is and how they behave online. You'll interpret metrics and dimensions, track meaningful conversions and events, follow the paths users take through your site, and use audience and acquisition data to make smarter marketing decisions.

Analytics can feel overwhelming: endless numbers, unclear priorities, and channels pulling in every direction. This course cuts through that noise, taught by a marketing educator and Global Social Media Marketing founder who turns data analysis from a source of frustration into a practical, repeatable skill you can apply immediately, whatever your starting level. What makes it different is its focus on decisions, not just dashboards: every lesson connects a feature to a real business question, from "which ad is actually working?" to "where are customers dropping off?" If you run a website or app and want to grow with confidence, this course gives you the clarity to recognize what your data is telling you and act on it.