Innovation rarely begins with certainty. Whether you're launching a startup, developing a new product, or leading innovation inside an established organization, you begin with assumptions about customers, problems, opportunities, and the value you might create.

In Innovation Under Uncertainty with AI, you'll learn a practical, evidence-driven approach for turning uncertainty into better decisions. You'll challenge assumptions, identify customer segments and early adopters, conduct customer discovery, uncover customer pain and jobs-to-be-done, and develop stronger value propositions. Throughout the course, you'll receive practical AI workflows and prompts aligned with each major topic to help you research faster, explore alternatives, challenge assumptions, prepare for customer discovery, analyze insights, and strengthen your thinking. By the end, you'll have a repeatable process for using evidence, AI, and human judgment to better understand who your customers are, what they need, and what value is worth creating.