What skills will I gain from this course?

You’ll learn keyword research, competitor analysis, SEO foundation building, website performance tracking, technical SEO fixes, backlink evaluation, and SEMrush tool usage including Keyword Magic, Keyword Gap, Position Tracking, Site Health, and Site Audits.

Will I learn how to analyze competitors effectively?

Yes. You’ll use SEMrush’s Keyword Gap and ranking comparison features to identify competitor strengths, weaknesses, content gaps, and new keyword opportunities.

Do I get to work with real SEO tools?

Absolutely. You’ll work directly inside SEMrush using Keyword Magic Tool, Keyword Gap, Position Tracking, Backlink Analytics, Site Health, and Site Audit dashboards.

Does this course teach technical SEO?

Yes. You’ll learn how to identify and fix site issues, improve site health, enhance crawlability, and run full technical audits using SEMrush’s diagnostics.

What SEO areas are covered in this course?

Keyword research, competitor analysis, technical SEO, backlink strategy, site audits, search demand analysis, ranking gap identification, and performance monitoring.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Keyword Research and SEO Training

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Keyword Research and SEO Training

Dozent: Priyanka Mehta

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Use SEMrush Keyword Magic and Keyword Gap to find high-value keywords and competitor gaps
Track rankings and visibility with Position Tracking
Improve technical SEO using Site Health checks and Site Audits
Analyze backlinks to strengthen domain authority and overall SEO performance

Kompetenzen, die Sie erwerben

Kategorie: Performance Management
Kategorie: Search Engine Optimization
Kategorie: Web Analytics and SEO
Kategorie: Web Analytics
Kategorie: Analytics
Kategorie: Keyword Research
Kategorie: Performance Measurement
Kategorie: Content Optimization
Kategorie: Competitive Analysis
Kategorie: Search Engine Marketing
Kategorie: Performance Analysis

Werkzeuge, die Sie lernen werden

Kategorie: Digital Marketing Tools

Wichtige Details

Zertifikat zur Vorlage

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Kürzlich aktualisiert!

Januar 2026

Bewertungen

6 Zuweisungen¹

KI-bewertet siehe Haftungsausschluss

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

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In diesem Kurs gibt es 2 Module

This keyword research and SEO course equips you with the skills to research keywords, analyze competitors, and optimize website performance using SEMrush’s most essential tools. Begin with keyword research fundamentals, including search demand analysis, ranking gap identification, and competitor comparison using the Keyword Magic Tool and Keyword Gap feature.

Next, move into performance monitoring and optimization through Position Tracking, Site Health checks, Backlink Analytics, and comprehensive Site Audits. Learn how to diagnose technical issues, strengthen backlink profiles, and track visibility improvements to enhance search rankings and overall site performance. By the end of this course, you will be able to: - Master Keyword Research: Use Keyword Magic & Keyword Gap to find high-value terms and content gaps - Analyze Competitors: Compare ranking opportunities and uncover SEO weaknesses - Monitor & Improve Performance: Track rankings, evaluate site health, and run full audits - Strengthen Backlinks: Use SEMrush analytics to assess and enhance backlink profiles Ideal for beginners, marketers, and digital professionals who want to build strong, real-world SEO skills.

Moduldetails

Master keyword research using SEMrush’s most powerful tools. This module covers keyword research essentials, the Keyword Magic Tool for discovering high-value terms, and the Keyword Gap feature to analyze competitor opportunities. Learn how to find search demand, uncover ranking gaps, and build a strong SEO foundation using industry-standard tools.

Das ist alles enthalten

3 Videos1 Lektüre3 Aufgaben

Learn how to track and optimize website performance with SEMrush’s key analytics tools. This module covers performance monitoring, the Position Tracking feature, Site Health checks, Backlink Analytics, and Site Audit insights. Build the skills to improve rankings, fix critical issues, and strengthen your backlink profile for better SEO results.