Artificial Intelligence is transforming every industry, and the ability to manage AI-driven products is now one of the most in-demand skills in the tech landscape. This course provides a complete roadmap for mastering the art and science of AI product management—bridging the gap between data science, engineering, and business strategy.
AI Product Management: The Complete Handbook
kurs ist nicht verfügbar in Deutsch (Deutschland)
Wir übersetzen es in weitere Sprachen. Sehen Sie sich die Sprachen an, die wir anbieten.
Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.
Stufe Anfänger
Empfohlene Erfahrung
Empfohlene Erfahrung
Stufe „Anfänger“
Aspiring or current product managers with basic AI or tech knowledge; ideal for PMs transitioning to AI.
3 Wochen zu vervollständigen
unter 10 Stunden pro Woche
Flexibler Zeitplan
In Ihrem eigenen Lerntempo lernen
Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.
Stufe Anfänger
Empfohlene Erfahrung
Empfohlene Erfahrung
Stufe „Anfänger“
Aspiring or current product managers with basic AI or tech knowledge; ideal for PMs transitioning to AI.
3 Wochen zu vervollständigen
unter 10 Stunden pro Woche
Flexibler Zeitplan
In Ihrem eigenen Lerntempo lernen
Was Sie lernen werden
Develop a clear AI product roadmap and career strategy
Understand core AI/ML capabilities and their business applications
Align AI initiatives with organizational goals and ethical standards
Kompetenzen, die Sie erwerben
- Kategorie: AI literacyAI literacy
- Kategorie: CommercializationCommercialization
- Kategorie: Design and ProductDesign and Product
- Kategorie: Responsible AIResponsible AI
- Kategorie: Product Lifecycle ManagementProduct Lifecycle Management
- Kategorie: Product DesignProduct Design
- Kategorie: Product StrategyProduct Strategy
- Kategorie: Artificial Intelligence and Machine Learning (AI/ML)Artificial Intelligence and Machine Learning (AI/ML)
- Kategorie: AI PersonalizationAI Personalization
- Kategorie: Product ManagementProduct Management
- Kategorie: Technical Product ManagementTechnical Product Management
- Kategorie: Infrastructure ArchitectureInfrastructure Architecture
- Kategorie: Model TrainingModel Training
- Kategorie: User Interface and User Experience (UI/UX) DesignUser Interface and User Experience (UI/UX) Design
- Kategorie: Data-Driven Decision-MakingData-Driven Decision-Making
- Kategorie: Deep LearningDeep Learning
- Kategorie: AI Product StrategyAI Product Strategy
- Kategorie: Artificial IntelligenceArtificial Intelligence
- Kategorie: MLOps (Machine Learning Operations)MLOps (Machine Learning Operations)
Werkzeuge, die Sie lernen werden
- Kategorie: Model DeploymentModel Deployment
Wichtige Details
Zertifikat zur Vorlage
Zu Ihrem LinkedIn-Profil hinzufügen
Bewertungen
19 Aufgaben
Unterrichtet in Englisch
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
In diesem Kurs gibt es 19 Module
In this section, we explore AI, ML, and DL definitions, compare algorithm differences, and examine infrastructure for scalable AI deployment, providing foundational knowledge for effective AI product development.
Das ist alles enthalten
2 Videos16 Lektüren1 Aufgabe
2 Videos•Insgesamt 2 Minuten
- Course Overview•1 Minute
- Understanding the Infrastructure and Tools for Building AI Products - Overview Video•1 Minute
16 Lektüren•Insgesamt 140 Minuten
- Introduction•10 Minuten
- Introducing ML and DL•10 Minuten
- The New Exploring DL•5 Minuten
- Invisible Influences•5 Minuten
- ML versus DL Understanding the Difference•10 Minuten
- DL•5 Minuten
- Supervised Learning•10 Minuten
- Unsupervised Learning•10 Minuten
- Reinforcement Learning•10 Minuten
- Succeeding in AI How Well-Managed AI Companies Do Infrastructure Right•10 Minuten
- Feedback•10 Minuten
- Storing and Managing Data•10 Minuten
- Data Lake (and Lakehouse)•10 Minuten
- Managing Projects IaaS•5 Minuten
- Deployment Strategies What Do We Do With These Outputs•10 Minuten
- Example•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Foundations of AI Product Development•10 Minuten
In this section, we cover AI model development, NPD stages, and ethical retraining for effective product governance.
Das ist alles enthalten
1 Video9 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Model Development and Maintenance for AI Products - Overview Video•1 Minute
9 Lektüren•Insgesamt 80 Minuten
- Introduction•10 Minuten
- Marketing•5 Minuten
- Model Types From Linear Regression to Neural Networks•10 Minuten
- OKRs•10 Minuten
- Training When Is a Model Ready for Market•10 Minuten
- Deployment What Happens After Training•10 Minuten
- Testing and Troubleshooting•10 Minuten
- Ethical Retraining The Ethics of How Often We Update Our Models•5 Minuten
- The Current State of Accountability•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Model Development and Maintenance Fundamentals•10 Minuten
In this section, we compare machine learning and deep learning, focusing on feature extraction, model complexity, and ethical considerations in AI deployment.
Das ist alles enthalten
1 Video8 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Deep Learning Deep Dive - Overview Video•1 Minute
8 Lektüren•Insgesamt 80 Minuten
- Introduction•10 Minuten
- Case Study•10 Minuten
- Convolutional Neural Networks•10 Minuten
- Deep Belief Networks•10 Minuten
- Autoencoders•10 Minuten
- Transformer Models•10 Minuten
- Explainability Optimizing for Ethics Caveats and Responsibility•10 Minuten
- Guidelines for Success•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Deep Learning Fundamentals and Applications•10 Minuten
In this section, we explore practical AI model implementation, data strategy analysis, and explainable AI design for enterprise applications. Key concepts include AI democratization and the value of generalist skills in real-world product development.
Das ist alles enthalten
1 Video7 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Commercializing AI Products - Overview Video•1 Minute
7 Lektüren•Insgesamt 65 Minuten
- Introduction•10 Minuten
- The Professionals Examples of B2B Products Done Right•10 Minuten
- The Artists Examples of B2C Products Done Right•10 Minuten
- The Pioneers Examples of Blue Ocean Products•10 Minuten
- The rebels Examples of Red Ocean Products•5 Minuten
- The GOATs Examples of Differentiated Disruptive and Dominant Strategy Products•10 Minuten
- Disruptive Strategy•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Commercializing AI Products•10 Minuten
In this section, we examine AI's role in transforming economic systems, developing AI-driven MVPs, and addressing global challenges in healthcare and governance through ethical and practical applications.
Das ist alles enthalten
1 Video6 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI Transformation and Its Impact on Product Management - Overview Video•1 Minute
6 Lektüren•Insgesamt 60 Minuten
- Introduction•10 Minuten
- Limitations and Uneven Adoption•10 Minuten
- Sickness and Health the Benefits of AI and Nanotech Across Healthcare•10 Minuten
- Product Perspective•10 Minuten
- Product Perspective•10 Minuten
- Basic Needs AI for Good•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Transformation and Its Implications•10 Minuten
In this section, we explore AI product development stages, team roles, and tech stack investments to build effective AI-native tools with practical applications.
Das ist alles enthalten
1 Video13 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Understanding the AI-Native Product - Overview Video•1 Minute
13 Lektüren•Insgesamt 100 Minuten
- Introduction•10 Minuten
- Data Management•5 Minuten
- Research and Development•5 Minuten
- Deployment•10 Minuten
- Data Scientist•10 Minuten
- Customer Success Specialist•10 Minuten
- Investing in Your Tech Stack•10 Minuten
- Productizing AI-Powered Outputs How AI Product Management Is Different•5 Minuten
- AI Customization•5 Minuten
- Selling AI Product Management as a Higher Octave of Sales•5 Minuten
- Case Study•5 Minuten
- Team Breakdown•10 Minuten
- Tech Stack•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating AI-Native Product Development•10 Minuten
In this section, we explore productizing AI services, emphasizing differences from traditional software, AIOps/MLOps integration, and performance evaluation for scalable, reliable solutions.
Das ist alles enthalten
1 Video8 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Productizing the ML Service - Overview Video•1 Minute
8 Lektüren•Insgesamt 70 Minuten
- Introduction•10 Minuten
- Scalability•5 Minuten
- Profit Margins•5 Minuten
- Uncertainty•10 Minuten
- Agile Development•10 Minuten
- How Does the Role of an AI PM Compare with a Traditional PM•10 Minuten
- Experimentation with B2C Products Discover the Needs of Your Collective•10 Minuten
- Consistency and AIOps/MLOps Reliance and Trust•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Productizing AI/ML Services•10 Minuten
In this section, we explore AI customization for verticals, customers, and peer groups, emphasizing domain-specific strategies and data-driven insights for effective product alignment.
Das ist alles enthalten
1 Video9 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Customization for Verticals, Customers, and Peer Groups - Overview Video•1 Minute
9 Lektüren•Insgesamt 80 Minuten
- Introduction•10 Minuten
- Understanding How Your Product Design Will Serve Your Market•10 Minuten
- Building Your AI Product Strategy•10 Minuten
- Fintech•10 Minuten
- Algorithmic Trading and Predictive Analytics•10 Minuten
- Drug Discovery and Research•10 Minuten
- Manufacturing Predictive Management•5 Minuten
- Cybersecurity Anomaly Detection and User and Entity Behavior Analytics•5 Minuten
- Thought Leadership Learning from Peer Groups•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Strategies for Market Success•10 Minuten
In this section, we explore AI-native product design principles, focusing on user and customer journeys, explainability, and clarity to create empathetic, functional AI experiences.
Das ist alles enthalten
1 Video12 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Product Design for the AI-Native Product - Overview Video•1 Minute
12 Lektüren•Insgesamt 110 Minuten
- Introduction•5 Minuten
- Product Design Elements 101•10 Minuten
- Experimentation•10 Minuten
- Iteration•10 Minuten
- Documentation•10 Minuten
- Machine Learning•10 Minuten
- Choosing Your Priorities Wisely•10 Minuten
- Adding Complexity•10 Minuten
- Branding•10 Minuten
- What’s the Story You’re Telling?•10 Minuten
- Progression•5 Minuten
- Case Study•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Designing Effective AI-Driven Products•10 Minuten
In this section, we explore value metrics, KPIs, and OKRs to measure product success and align strategy with growth goals. We emphasize transparent communication and cost analysis for competitive positioning.
Das ist alles enthalten
1 Video13 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Benchmarking Performance, Growth Hacking, and Cost - Overview Video•1 Minute
13 Lektüren•Insgesamt 105 Minuten
- Introduction•5 Minuten
- Value Metrics A Guide to North Star Metrics KPIs and OKRs•10 Minuten
- KPIs and Other Metrics•10 Minuten
- OKRs and Product Strategy•5 Minuten
- Hacking Product-Led Growth•10 Minuten
- The Tech Stack Early Signals•5 Minuten
- Customer Engagement Platforms (CEPs)•10 Minuten
- A/B Testing Tools•10 Minuten
- Business Intelligence (BI) Tools•5 Minuten
- Growth-Hacking Tools•5 Minuten
- Managing Costs and Pricing AI Is Expensive•10 Minuten
- KPIs•10 Minuten
- OKRs•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Strategic Metrics and Team Collaboration•10 Minuten
In this section, we explore AI product management strategies, emphasizing alignment, communication, and team collaboration over technical expertise alone.
Das ist alles enthalten
1 Video7 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Managing the AI-Native Product - Overview Video•1 Minute
7 Lektüren•Insgesamt 70 Minuten
- Introduction•10 Minuten
- Bad Vision Statements•10 Minuten
- Communication•10 Minuten
- The Heart Managing People and Values•10 Minuten
- Empowerment•10 Minuten
- Managing the rest•10 Minuten
- Case Study•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating the Challenges of AI Product Management•10 Minuten
In this section, we explore AI integration in traditional products and its impact on business strategy and innovation.
Das ist alles enthalten
1 Video7 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Rising Tide of AI - Overview Video•1 Minute
7 Lektüren•Insgesamt 70 Minuten
- Introduction•10 Minuten
- Changes in the Fourth Industrial Revolution•10 Minuten
- Working with an AI Consultant•10 Minuten
- The First Hire•10 Minuten
- Anticipating Potential Risks•10 Minuten
- How LLMs Are Evolving and the Rise of Open Source LLM Capabilities•10 Minuten
- Case Study•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating AI's Impact and Responsibilities•10 Minuten
In this section, we examine AI trends and growth areas from industry research, evaluate AI readiness, and explore strategies for integrating AI into products and operations for improved outcomes.
Das ist alles enthalten
1 Video7 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Trends and Insights Across Industry - Overview Video•1 Minute
7 Lektüren•Insgesamt 60 Minuten
- Introduction•10 Minuten
- Applied Embedded AI Applied and Integrated Use Cases•10 Minuten
- Ethical AI Responsibility and Privacy•10 Minuten
- Immersive Applications•5 Minuten
- Autonomous AI Development TuringBots•5 Minuten
- Low-hanging Fruit Quickest Wins for AI Enablement•10 Minuten
- Riding the GenAI Wave•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Trends and Industry Insights•10 Minuten
In this section, we examine how to evolve products into AI solutions by aligning AI adoption with product strategy and company vision, focusing on strategic planning and risk assessment.
Das ist alles enthalten
1 Video12 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Evolving Products into AI Products - Overview Video•1 Minute
12 Lektüren•Insgesamt 100 Minuten
- Introduction•10 Minuten
- Value•10 Minuten
- Scope•5 Minuten
- Reach•5 Minuten
- Case Study•10 Minuten
- Data Management The Bloodstream of the Company•10 Minuten
- Ensuring Quality Partnerships•10 Minuten
- Benchmarking and Defining Success•5 Minuten
- Competition Love Your Enemies•5 Minuten
- Product Strategy Building a Blueprint That Works for Everyone•10 Minuten
- Product Goals•10 Minuten
- Red Flags•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating AI Product Evolution•10 Minuten
In this section, we cover the evolution of product design and what makes the evolved AI product special.
Das ist alles enthalten
1 Video8 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Role of AI Product Design - Overview Video•1 Minute
8 Lektüren•Insgesamt 80 Minuten
- Introduction•10 Minuten
- Data Management Strategizing and Integrity•10 Minuten
- Are You Ready to Scale•10 Minuten
- Automation and Adaptability•10 Minuten
- Choosing Your Words Carefully•10 Minuten
- Accessibility and Inclusivity•10 Minuten
- Integrating AI into ProjectABZ A Project Management Tool Created by ABCDZCo•10 Minuten
- Design and Development•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Designing Products for AI-Driven Evolution•10 Minuten
In this section, we explore adapting existing software products for AI integration, focusing on strategic alignment, feedback loops, and fostering a culture of psychological safety for successful AI transformation.
Das ist alles enthalten
1 Video6 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Managing the Evolving AI Product - Overview Video•1 Minute
6 Lektüren•Insgesamt 55 Minuten
- Introduction•10 Minuten
- Feedback Loops•5 Minuten
- The Heart Managing the People and Values•10 Minuten
- Infrastructure and Data•10 Minuten
- Maintenance•10 Minuten
- People Alignment•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating AI Product Evolution and Ethical Integration•10 Minuten
In this section, we explore pathways to becoming an AI PM, focusing on readiness, role requirements, and interview strategies. It emphasizes customer focus and community engagement for career growth.
Das ist alles enthalten
1 Video7 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Starting a Career as an AI PM - Overview Video•1 Minute
7 Lektüren•Insgesamt 60 Minuten
- Introduction•5 Minuten
- Theory•10 Minuten
- Practice•10 Minuten
- What an AI PM Looks Like Today•10 Minuten
- The Importance of Communities•10 Minuten
- Choosing Your AI PM Specialization•10 Minuten
- Case Study•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating a Career in AI Product Management•10 Minuten
In this section, we explore AI PM competencies, challenges, and strategies for long-term career growth in the field.
Das ist alles enthalten
1 Video9 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- What Does It Mean to Be a Good AI PM? - Overview Video•1 Minute
9 Lektüren•Insgesamt 80 Minuten
- Introduction•10 Minuten
- Quality Controller•10 Minuten
- Competitor Analyst•10 Minuten
- Visionary•10 Minuten
- Regulatory Complier•10 Minuten
- Conflict Resolver•5 Minuten
- The AI Whisperer and the Role of Communicating Accessibly•10 Minuten
- The Importance of Self-Care•10 Minuten
- Case Study•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Role and Responsibilities of an AI Product Manager•10 Minuten
In this section, we explore developing an AI PM career roadmap, staying informed on AI trends, and expanding professional networks to support continuous growth and adaptability in the field.
Das ist alles enthalten
1 Video8 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Maturing and Growing as an AI PM - Overview Video•1 Minute
8 Lektüren•Insgesamt 80 Minuten
- Introduction•10 Minuten
- Specializing and Leading•10 Minuten
- Learning Staying Informed and Inspired•10 Minuten
- Professional Development•10 Minuten
- Embracing Challenges•10 Minuten
- Relationships and Inspiration•10 Minuten
- What’s Next? The World Is Our Oyster•10 Minuten
- Learning•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Evergreen Learner: Maturing and Growing in AI PM•10 Minuten
Dozent
von
von
Packt
Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
Mehr von Data Management entdecken
AAI CERTs
Kurs
Kurs
Berufsbezogenes Zertifikat
Kategorie: Berufliche QualifikationenBerufliche Qualifikationen
Kurs
Warum entscheiden sich Menschen für Coursera für ihre Karriere?
Felipe M.
Lernender seit 2018
„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“
Jennifer J.
Lernender seit 2020
„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“
Larry W.
Lernender seit 2021
„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“
Chaitanya A.
„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“
Häufig gestellte Fragen
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.
This course is currently available only to learners who have paid or received financial aid, when available.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
Finanzielle Unterstützung verfügbar,