This module focuses on building strong retailer-customer relationships and effective strategic planning. It highlights Situational Ethos Analysis (SEA) and the classification of retail entities, emphasizing both store-based and non-store retail formats. Learners also explore customer targeting and intelligence acquisition as key drivers of strategy.

This module emphasizes customer classification, intelligence acquisition, and inference of customer behavior. Learners will also explore retail catchment areas, site selection, and the role of complements in determining store location. The module strengthens skills in applying analytical tools for customer and location-based decisions.

This module introduces the principles of retail business management with a focus on organizational structures, financial operations, and efficiency in daily activities. Learners explore merchandise planning, execution, and financial management strategies that ensure profitability and customer satisfaction.

This module covers pricing strategies, customer communication, and promotional mix integration. Learners will understand how to build and maintain a strong retail image, integrate complements into strategies, and apply management and control mechanisms to ensure long-term retail success.