According to the Oxford dictionary, hierarchy is “an arrangement or classification of things according to relative importance.” When it comes to communicating information, good hierarchy entices a viewer to read the items on a page and follow an intended visual flow. Hierarchy not only provides order to the page, but it also can assist in creating visual excitement to the layout. In this module, we will be looking at the three levels of typographic hierarchy: the main heading, sub-heading and body copy. We will also look at how placement of design elements can help or hinder visual communication.

We will end this specialization by focusing on ways to use various typography platforms and find creative inspiration. As covered in the previous modules, knowing general typesetting vocabulary and rules will be helpful for your future reference. This module will now take those terms and apply them to certain situations to help capture a mood or visual contrast with typography. We will also reflect on the various brainstorming activities, in hopes to answer the following questions: Why do we brainstorm? What techniques could you use for upcoming job tasks in this or life in general? And where can you find inspiration?