This module teaches learners how to identify keywords with real search demand and commercial intent. They will use Google Keyword Planner, Keyword Surfer, MozBar, Google Trends, SEMRush, and competitor analysis to build a clean, prioritized keyword list.

This module teaches learners how to use SEMRush as a complete SEO research and audit platform. They will set up an account, navigate dashboards, run keyword and content research, and execute backlink and on-page audits.

This module covers content as the engine of SEO and on-page elements as the levers that turn relevance into rankings. Learners study content strategy, writing for quality, the three on-page priorities, internal linking, and URL structure.

This module shifts from on-page work to off-page authority. Learners study how backlinks, anchor text, and link diversity influence rankings, then practice nine concrete link-building strategies.

This module extends link building with higher-leverage tactics: edu links from universities, linkable assets and outreach scripts, PR-driven and event-driven links, and viral content including memes and GIFs.

This module covers the technical foundations: HTTPS, search console and analytics setup, duplicate and 404 errors, site speed, WordPress-specific optimization, hosting, user experience metrics, and how to run a complete manual SEO audit.

This module closes the course by combining measurement and growth. Learners study Google algorithm updates, set up GA4 and Search Console reporting, manage duplicate and thin content, run local SEO, and use ChatGPT to accelerate the entire SEO workflow.