How does keyword research improve SEO?

Keyword research helps identify relevant search terms, search demand, commercial intent, keyword difficulty, and competitive opportunities. The course teaches learners to build and prioritize keyword lists using tools such as Google Keyword Planner, Google Trends, MozBar, and SEMrush.

What is technical SEO?

Technical SEO focuses on technical aspects of a website that affect search visibility, crawling, indexing, and performance. This course covers topics including HTTPS, Search Console, duplicate content, 404 pages, site speed, URLs, meta descriptions, heading tags, crawling, indexing, and Core Web Vitals.

What is off-page SEO?

Off-page SEO focuses on activities outside a website that can contribute to its authority and search visibility. The course covers backlinks, anchor text, link quality, backlink analysis, and multiple link-building strategies.

Local SEO focuses on improving visibility for searches associated with a specific geographic location. The course covers local search results, Google Maps visibility, and local business listing directories.

How can AI help with SEO?

AI can support SEO workflows such as keyword generation, long-tail keyword research, content ideation, SEO-friendly writing, headline and meta-description optimization, backlink research, and competitor analysis. This course specifically includes ChatGPT for SEO and AI-powered SEO workflows.

Can I learn SEO without prior SEO experience?

Yes. The course is designed at an intermediate level, and its curriculum begins with SEO foundations before progressing through keyword research, content, link building, technical SEO, analytics, local SEO, and AI-powered SEO.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Ultimate SEO Course

Zum Labor Day gibt es bei Coursera Plus Rabatte von über 70 $. Sparen Sie 3 Monate lang 40 %.

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Ultimate SEO Course

Q: What SEO tools will I learn in this course?

The course provides hands-on experience with SEMrush, Google Search Console, Google Analytics 4, Screaming Frog, MozBar, Google Trends, Keyword Planner, and ChatGPT for SEO research, audits, analytics, content optimization, and AI-powered workflows.

Dozenten: Starweaver

Bei Mehr erfahren enthalten

8 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

8 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Explain the foundations of Search Engine Optimization (SEO) and prepare a website to improve search visibility.
Identify high-value SEO keywords and competitive opportunities through structured keyword research using free and paid SEO tools.
Apply the SEMrush toolkit to conduct SEO audits, research keywords, and track search rankings.
Develop SEO-friendly content and optimize on-page elements to rank for target keywords.

Kompetenzen, die Sie erwerben

Kategorie: Marketing
Kategorie: Web Analytics
Kategorie: Technical Communication
Kategorie: Keyword Research
Kategorie: Web Content
Kategorie: Search Engine Marketing
Kategorie: Content Strategy
Kategorie: Web Analytics and SEO
Kategorie: Earned Media
Kategorie: Auditing
Kategorie: Search Engine Optimization
Kategorie: Digital Marketing
Kategorie: Competitive Analysis
Kategorie: Content Creation

Werkzeuge, die Sie lernen werden

Kategorie: Core Data (Software)
Kategorie: WordPress
Kategorie: ChatGPT
Kategorie: Google Analytics

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Juli 2026

Bewertungen

8 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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In diesem Kurs gibt es 8 Module

Search Engine Optimization (SEO) is one of the most effective digital marketing strategies for driving sustainable organic traffic, increasing search visibility, and supporting long-term business growth. In this comprehensive SEO course, you'll learn what is search engine optimization, how does search engine optimization work, and how to do SEO by building and executing a complete SEO strategy, from keyword research and content optimization to technical SEO, link building, analytics, and AI-powered workflows.

Through hands-on labs and practical demonstrations, you'll gain experience using industry-standard SEO tools, including SEMrush, Google Search Console, Google Analytics 4 (GA4), Screaming Frog, MozBar, Google Trends, Keyword Planner, and ChatGPT. You'll learn search engine optimization techniques to conduct SEO audits, optimize websites for search engines, improve Core Web Vitals, analyze competitors, create SEO-friendly content, earn high-quality backlinks, and measure performance using data-driven insights. Whether you're a digital marketer, business owner, freelancer, content creator, or aspiring SEO specialist, this course provides practical skills to improve search rankings, increase organic website traffic, and drive long-term business results in today's AI-driven search landscape.

This module establishes what SEO is, how search engines decide what to rank, and how on-page and off-page work together. Learners then prepare a basic website for search by understanding technical terminology, page requirements, and the essential pages every site needs.

Das ist alles enthalten

7 Videos2 Lektüren1 Aufgabe1 peer review1 Diskussionsthema

7 VideosInsgesamt 21 Minuten

What is SEO and Why It Is Important 3 Minuten
Debunking SEO Myths 4 Minuten
On-Page and Off-Page: The Two Elements of an SEO Campaign 2 Minuten
Why You Need a Website 4 Minuten
Technical Terms Every SEO Should Know 3 Minuten
Basic Website Requirements for SEO2 Minuten
Essential Pages Every Website Needs 3 Minuten

2 LektürenInsgesamt 10 Minuten

Welcome to the Course: Course Overview5 Minuten
Google Search Essentials: Formerly Webmaster Guidelines 5 Minuten

1 AufgabeInsgesamt 20 Minuten

SEO Foundations and Website Setup20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Audit a Website Against an SEO-Readiness Checklist10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Why Isn't My Website Showing Up on Google?10 Minuten

This module teaches learners how to identify keywords with real search demand and commercial intent. They will use Google Keyword Planner, Keyword Surfer, MozBar, Google Trends, SEMRush, and competitor analysis to build a clean, prioritized keyword list.

Das ist alles enthalten

9 Videos1 Lektüre1 Aufgabe1 peer review1 Diskussionsthema

9 VideosInsgesamt 29 Minuten

What Is a Keyword and the Intent Behind It 2 Minuten
Short Tail vs Long Tail Keywords 2 Minuten
Accessing Google Keyword Planner 5 Minuten
Find Keywords Your Website Already Ranks For 3 Minuten
Determining Keyword Difficulty with MozBar 4 Minuten
Google Auto Suggest and Keywordtool.io for Ideas 4 Minuten
Find Competitor Keywords with SEMRush 4 Minuten
Validating Keywords with Google Trends 3 Minuten
Organizing Keywords and Removing the Irrelevant Ones 3 Minuten

1 LektüreInsgesamt 5 Minuten

Beginner's Guide to Keyword Research (Moz)5 Minuten

1 AufgabeInsgesamt 20 Minuten

Keyword Research and Competitor Analysis20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Build a Prioritized Keyword Map for a Target Domain10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Choosing the Right Competitor for Keyword Research10 Minuten

This module teaches learners how to use SEMRush as a complete SEO research and audit platform. They will set up an account, navigate dashboards, run keyword and content research, and execute backlink and on-page audits.

Das ist alles enthalten

14 Videos1 Lektüre1 Aufgabe1 peer review1 Diskussionsthema

14 VideosInsgesamt 59 Minuten

How to Sign Up for SEMRush 1 Minute
SEMRush Introduction 5 Minuten
SEO Toolkit Overview 7 Minuten
SEO Dashboard Overview 4 Minuten
Domain Overview 9 Minuten
Organic Research 5 Minuten
Keyword Overview 5 Minuten
Keyword Magic Tool 4 Minuten
Topic Research 2 Minuten
SEO Writing Assistant 3 Minuten
Backlink Analytics 5 Minuten
Backlink Audit 2 Minuten
Site Audit 3 Minuten
On-Page SEO Checker 3 Minuten

1 LektüreInsgesamt 5 Minuten

SEMRush Site Audit Documentation5 Minuten

1 AufgabeInsgesamt 20 Minuten

SEMRush SEO Toolkit Mastery20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Run a Full SEMRush Audit on a Chosen Domain10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Prioritizing SEO Work for a New Client10 Minuten

This module covers content as the engine of SEO and on-page elements as the levers that turn relevance into rankings. Learners study content strategy, writing for quality, the three on-page priorities, internal linking, and URL structure.

Das ist alles enthalten

16 Videos1 Lektüre1 Aufgabe1 peer review1 Diskussionsthema

16 VideosInsgesamt 41 Minuten

Importance of Content in SEO 1 Minute
Content Ideas from Reviewing Competitors 2 Minuten
Content Ideas with SEMRush 2 Minuten
Content Ideas from Industry-Related Blogs 2 Minuten
What to Avoid When Creating Content 2 Minuten
Importance of Fresh Content 2 Minuten
How Long Should Your Content Be 4 Minuten
What Is On-Page SEO 2 Minuten
The 3 Kings Every Website Has 1 Minute
Optimizing for the First King 3 Minuten
Optimizing for the Second King 3 Minuten
Optimizing for the Third King 4 Minuten
Image ALT Tags for SEO 2 Minuten
Internal Linking and How to Add It 3 Minuten
Do Keywords in Domains Matter 4 Minuten
URL, Folder, and Page Name Structures for SEO 3 Minuten

1 LektüreInsgesamt 5 Minuten

Google Search Central: SEO Starter Guide5 Minuten

1 AufgabeInsgesamt 20 Minuten

Content Strategy and On-Page SEO20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Optimize a Single Page End to End10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Choosing the Right Domain for a New Website10 Minuten

This module shifts from on-page work to off-page authority. Learners study how backlinks, anchor text, and link diversity influence rankings, then practice nine concrete link-building strategies.

Das ist alles enthalten

16 Videos1 Lektüre1 Aufgabe1 peer review1 Diskussionsthema

16 VideosInsgesamt 53 Minuten

What Is a Backlink and Why It Matters 3 Minuten
What Is Anchor Text and Why It Matters 3 Minuten
Anchor Text Types Your Site Needs 1 Minute
What Pages Should You Build Backlinks To 2 Minuten
Dofollow vs Nofollow Links Walkthrough 3 Minuten
Find the Backlinks Your Website Already Has 3 Minuten
How to Determine What Makes a Good Backlink 5 Minuten
A Theoretical Framework on Backlinks 2 Minuten
Link Building Strategy 2: Steal Competitor Backlinks 3 Minuten
Link Building Strategy 3: Forums 3 Minuten
Link Building Strategy 4: Resource Pages 3 Minuten
Link Building Strategy 5: Broken Links 5 Minuten
Link Building Strategy 6: Skyscraper Technique 8 Minuten
Link Building Strategy 7: Reverse Image Search 2 Minuten
Link Building Strategy 8: Relevant Blog Commenting 4 Minuten
Link Building Strategy 9: Social Profiles 2 Minuten

1 LektüreInsgesamt 5 Minuten

Backlinko: Link Building for SEO5 Minuten

1 AufgabeInsgesamt 20 Minuten

Off-Page SEO and Link Building20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Build a 30-Day Link-Building Plan Using Five Tactics10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Building Your First Backlinks10 Minuten

This module extends link building with higher-leverage tactics: edu links from universities, linkable assets and outreach scripts, PR-driven and event-driven links, and viral content including memes and GIFs.

Das ist alles enthalten

17 Videos1 Lektüre1 Aufgabe1 peer review1 Diskussionsthema

17 VideosInsgesamt 42 Minuten

How To Get Edu Links With Internships2 Minuten
How To Get Edu Links With Scholarship3 Minuten
Edu Link Exercise1 Minute
Edu Link Exercise - Answer3 Minuten
Understanding .EDU Backlinks for SEO3 Minuten
Linkable Assets That Make Link Building Easier 5 Minuten
Link-Begging Script Example for Outreach 3 Minuten
How to Get Backlinks From Events 2 Minuten
Using Events to Build Links 3 Minuten
RadioGuestList for Link Building 3 Minuten
HARO for Link Building and Publicity 2 Minuten
Link Building Exercise 1 Minute
Link Building Exercise: Answer 3 Minuten
Introduction to Link Building With Memes 2 Minuten
Finding Viral Memes for Social Posting 3 Minuten
Creating Image Memes for Free in Minutes 2 Minuten
Creating Your Own GIFs to Go Viral 3 Minuten

1 LektüreInsgesamt 5 Minuten

Ahrefs Guide to Linkable Assets5 Minuten

1 AufgabeInsgesamt 20 Minuten

Advanced Link Building Tactics20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Create a Linkable Asset and Plan Outreach to Ten Targets10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Scaling Personalized PR Outreach10 Minuten

This module covers the technical foundations: HTTPS, search console and analytics setup, duplicate and 404 errors, site speed, WordPress-specific optimization, hosting, user experience metrics, and how to run a complete manual SEO audit.

Das ist alles enthalten

19 Videos1 Lektüre1 Aufgabe1 peer review1 Diskussionsthema

19 VideosInsgesamt 68 Minuten

HTTP vs HTTPS 3 Minuten
How to Set Up Google Search Console 3 Minuten
Set Up a Google Analytics Account and Install the Code 5 Minuten
What Is Duplicate Content and How to Check For It 3 Minuten
What Is a 404 Page and How to Find Them 2 Minuten
The Correlation Between Site Speed And Rankings2 Minuten
How To Test Your Websites Page Speed3 Minuten
Web Hosting And Servers2 Minuten
User Experience and How to Improve It 4 Minuten
User Metrics: Organic CTR (Part 1) 3 Minuten
User Metrics: Dwell Time (Part 2) 3 Minuten
User Metrics: Bounce Rate (Part 3) 3 Minuten
What Is Negative SEO And How To Identify It2 Minuten
What Is an SEO Audit and How Google Works 2 Minuten
Tools You Can Use for an SEO Audit 2 Minuten
Crawling Your Website: An Overview 4 Minuten
URLs, 404 Pages, and Optimized URLs 6 Minuten
Meta Descriptions 7 Minuten
Heading Tags (H1 and H2) 8 Minuten

1 LektüreInsgesamt 5 Minuten

Google Search Central: Crawling and Indexing5 Minuten

1 AufgabeInsgesamt 20 Minuten

Technical SEO, Audits, and Site Performance20 Minuten

1 peer reviewInsgesamt 10 Minuten

Hands-On-Learning: Run a Manual SEO Audit and Produce a Prioritized Fix List10 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Improving Rankings Through User Experience10 Minuten

This module closes the course by combining measurement and growth. Learners study Google algorithm updates, set up GA4 and Search Console reporting, manage duplicate and thin content, run local SEO, and use ChatGPT to accelerate the entire SEO workflow.

Das ist alles enthalten

37 Videos1 Lektüre1 Aufgabe2 peer reviews1 Diskussionsthema

37 VideosInsgesamt 123 Minuten

Google Panda Update 4 Minuten
Google Penguin Update 4 Minuten
Google Hummingbird Update 4 Minuten
Google Analytics 4 for SEO 2 Minuten
Diving Deeper into Google Analytics 4 3 Minuten
GA4 Demo for a Sample Website and Custom Reports 7 Minuten
Using Search Console and Google Analytics Together 4 Minuten
Disclaimer: If You Don't Have a Website Yet 1 Minute
Setting Up Google Search Console for SEO 3 Minuten
Google Crawler, Indexing, and Sitemap.xml 4 Minuten
Submitting URLs and Checking Page Status 3 Minuten
What If Your Page Doesn't Get Indexed 4 Minuten
Where Pages Rank: Page and Query Performance 3 Minuten
User Experience Section of Search Console 2 Minuten
Google Core Web Vitals for SEO 4 Minuten
Google Search Console Exercise 1 Minute
Search Console Exercise: Answer 3 Minuten
Dealing With Thin or Bad Content and What's Really Duplicate 6 Minuten
Finding Pages to Improve or Delete Using Search Console 2 Minuten
Identifying and Removing Bad Pages 2 Minuten
Ways to Find Duplicate Content 2 Minuten
Finding Duplicate Content Within Your Pages with Siteliner 3 Minuten
Introduction to Local SEO for Inbound Marketing 2 Minuten
Anatomy of a Local SEO Search Result 3 Minuten
Getting on the Google Map Search Results 3 Minuten
Ranking Through Local Business Listing Directories 3 Minuten
Last Words on Local SEO Anywhere in the World 2 Minuten
Introduction to ChatGPT for SEO 2 Minuten
ChatGPT for Keyword Generation and Optimization 5 Minuten
ChatGPT for High-Quality Long-Tail Keywords 4 Minuten
Generating SEO-Optimized Content Ideas with ChatGPT 5 Minuten
Writing SEO-Friendly Content Using ChatGPT 5 Minuten
Optimizing Existing Content to Rank Number One 5 Minuten
Optimizing Headlines and Subheadings With ChatGPT 4 Minuten
Enhancing Meta Tags and Meta Descriptions With ChatGPT 3 Minuten
Conducting Backlink Research With ChatGPT 4 Minuten
Analyzing Competitor Websites With ChatGPT 4 Minuten

1 LektüreInsgesamt 5 Minuten

Google Search Central: Helpful Content and Generative AI Guidance5 Minuten

1 AufgabeInsgesamt 20 Minuten

Analytics, Algorithms, Local SEO, and AI-Powered SEO20 Minuten

2 peer reviewsInsgesamt 70 Minuten

Hands-On-Lab: Run a Complete SEO Performance Sprint Using GA4, Search Console10 Minuten
Project: Plan, Audit, and Execute a Complete SEO Program for a New Brand 60 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

AI-Generated or Human-Written?10 Minuten

Dozenten

Starweaver

STARWEAVER

605 Kurse1.240.188 Lernende

Tanmoy Das

STARWEAVER

8 Kurse162 Lernende

von

STARWEAVER

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Warum entscheiden sich Menschen für Coursera für ihre Karriere?

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Lernender seit 2018

„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“

Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

Larry W.

Lernender seit 2021

„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“

Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

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Häufig gestellte Fragen

Search Engine Optimization (SEO) is the process of improving a website’s visibility in organic search results. It includes keyword research, content optimization, on-page and off-page SEO, technical SEO, link building, and performance analysis.

Search Engine Optimization can help improve search visibility, increase organic website traffic, and support long-term digital marketing and business goals. The course focuses on practical techniques for improving search rankings and organic traffic.

The course covers on-page SEO, off-page SEO, and technical SEO, along with local SEO as part of its broader SEO curriculum. Learners apply these concepts through content optimization, link building, site audits, performance analysis, and local search activities.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

Weitere Fragen

Besuchen Sie die das Hilfe-Center für Kursteilnehmer.

Finanzielle Unterstützung verfügbar,

Ultimate SEO Course

kurs ist nicht verfügbar in Deutsch (Deutschland)

Ultimate SEO Course

Was Sie lernen werden

Kompetenzen, die Sie erwerben

Werkzeuge, die Sie lernen werden

Wichtige Details

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 8 Module

SEO Foundations and Website Setup

Das ist alles enthalten

Keyword Research and Competitor Analysis

Das ist alles enthalten

SEMRush SEO Toolkit Mastery

Das ist alles enthalten

Content Strategy and On-Page SEO

Das ist alles enthalten

Off-Page SEO and Link Building

Das ist alles enthalten

Advanced Link Building Tactics

Das ist alles enthalten

Technical SEO, Audits, and Site Performance

Das ist alles enthalten

Analytics, Algorithms, Local SEO, and AI-Powered SEO

Das ist alles enthalten

Dozenten

von

Mehr von Marketing entdecken

Search Engine Optimization

Search Engine Optimization Course

Search Engine Optimization and Content Strategy

Introduction to Google SEO

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Nutzen Sie mit unserem Labor-Day-Angebot mehr als 10.000 Programme

Beginnen Sie mit einfachen Einsparungsmöglichkeiten für hart arbeitende Teams

Häufig gestellte Fragen

What is Search Engine Optimization (SEO)?

Why is Search Engine Optimization important?

What are the main types of SEO?

Weitere Fragen