“Use AI During Calls” is an intermediate, hands-on course for customer-facing professionals who want to use conversational AI to perform better in live calls—and prove the impact with data. You’ll learn how to recognize real-time objection cues like pricing pressure, respond with a clear ROI framing, and confirm next steps with action, owner, and timeframe. Through guided coaching, a dual-role call simulation, and a prompt-driven quiz, you’ll build an in-call response plan you can use immediately. Then you’ll export results from ten calls with AI and ten without, create a simple chart showing next-step rate lift and call-length tradeoffs, and craft a retro-ready narrative (claim, evidence, caveats, recommendation). To get the most from this course, you should have basic experience using AI and creating effective prompts, as well as B2B and B2C sales skills.