In this beginner-friendly course, learners discover how to use AI prompts and dynamic content blocks to create messages that resonate with different audiences.

The course begins with an introduction to personalization in practice, highlighting where and why dynamic blocks are applied in email marketing and other communication channels. Learners then explore prompt engineering, building templates that insert variables to generate customized outputs at scale. Through hands-on labs, they design dynamic blocks, write and test prompts, and save AI-generated variations into a CSV file for A/B testing. By the end of the course, learners will be able to combine human creativity with AI efficiency to deliver content that feels personal across marketing campaigns, customer communication, and content delivery.

Projects succeed or fail long before launch day—and planning makes the difference. This short course gives you the skills to create clear schedules, track progress, and guide your team toward confident delivery. You’ll explore why projects fail without structure, how to design timelines with realistic buffers, and how to monitor budget and communication metrics that reveal true performance.

Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.