Digital marketing can quickly become overwhelming when creating content, handling repetitive tasks, tracking campaigns, and analyzing performance involve different tools and workflows. This specialization brings these activities together in one practical learning path, helping you use ChatGPT to create content, n8n to automate tasks, Google Tag Manager to track actions, and Google Analytics to turn data into useful insights for smarter marketing decisions.
You will beginby using ChatGPT to create business and marketing content, write effective prompts, and support everyday marketing tasks. Next, you’ll learn to build automated workflows using n8n, link tools, apply logic, and reduce repetitive work. Then you'll use Google Analytics to understand website traffic, user behavior, conversions, and campaign performance. Finally, you’ll use Google Tag Manager to set up tracking with tags, triggers, and variables and collect the right data at the right time.
What sets this specialization apart is its execution-first approach to upskilling, and it creates a practical path from AI-assisted content creation to workflow automation, tracking, and campaign measurement, giving learners skills they can apply to real-world tasks.
By the end of this specialization, you’ll be able to create, automate, track, and optimize marketing tasks with AI and modern digital tools.
Enroll now to master AI-powered marketing, automation, tracking, and analytics and work smarter.
Übungsprojekt
Applied Learning Project
Put your learning into practice through hands-on activities built around real-world digital marketing use cases. You will also:
Create business and marketing content with ChatGPT, from social posts and emails to ad copy and other promotional content.
Build n8n workflows that connect tools, automate repetitive tasks, process data, and use logic to keep workflows running smoothly.
Set up Google Analytics 4 to understand website traffic, user behavior, conversions, and campaign performance, and use those insights to evaluate marketing results.
Configure Google Tag Manager to implement accurate tracking with tags, triggers, variables, and Data Layer for actionable marketing insights.
