What will I be able to do upon completing the Specialization?

Upon completing this specialization, you’ll be able to understand how brands shape perception and trust, translate positioning into clear messaging and narratives, and operate your brand across channels to drive consistent, long-term growth and impact.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Spezialisierung „Brand Strategy: Build, Position, and Grow“

spezialisierung ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Spezialisierung „Brand Strategy: Build, Position, and Grow“

Make Brands Clear, Consistent, and Scalable.

Learn brand strategy, positioning, and execution to build and grow a strong brand.

Dozent: Amy Linde, MBA

Bei Mehr erfahren enthalten

Fragen Sie Coursera

3-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

Stufe Anfänger

Empfohlene Erfahrung

12 Wochen zu vervollständigen

unter 2 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

3-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

Stufe Anfänger

Empfohlene Erfahrung

12 Wochen zu vervollständigen

unter 2 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Understand how brands shape perception, build trust, and create meaning in the minds of customers.
Translate brand positioning into clear messaging, narratives, and proof points for real-world decisions.
Operate and grow a brand consistently across channels to drive long-term alignment and impact.

Kompetenzen, die Sie erwerben

Kategorie: Marketing Psychology
Kategorie: Branding
Kategorie: Organizational Strategy
Kategorie: Brand Strategy
Kategorie: Brand Loyalty
Kategorie: Strategic Marketing
Kategorie: Integrated Marketing Communications
Kategorie: Growth Strategies
Kategorie: Brand Management
Kategorie: Brand Awareness
Kategorie: Target Audience
Kategorie: Target Market
Kategorie: Business Planning
Kategorie: Communication Planning
Kategorie: Brand Marketing
Kategorie: Marketing Planning
Kategorie: Marketing Strategies
Kategorie: Market Analysis
Kategorie: Competitive Analysis
Kategorie: Cross-Channel Marketing

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Unterrichtet in Englisch

Kürzlich aktualisiert!

April 2026

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse.

Erlernen Sie gefragte Kompetenzen von Universitäten und Branchenexperten.
Erlernen Sie ein Thema oder ein Tool mit echten Projekten.
Entwickeln Sie ein fundiertes Verständnisse der Kernkonzepte.
Erwerben Sie ein Karrierezertifikat von Minnesota State University, Mankato.

Spezialisierung - 3 Kursreihen

Learn how to build, position, and grow a brand with clarity and intention. You will develop a strong foundation in brand strategy, define a clear and differentiated position, and learn how to align messaging, teams, and decisions to support long-term growth. By the end, you will have a structured Brand Strategy and Growth Plan you can apply in your organization or business.

Übungsprojekt

You will build a complete Brand Strategy and Growth Plan, including positioning, brand promise, personality and voice, and execution priorities. Along the way, you will apply your work through role plays and simulations that mirror real-world brand decisions, helping you test, refine, and strengthen your strategy in practical scenarios.

Brand Positioning and Strategy

KURS 1, 7 Stunden

Was Sie lernen werden

Define a clear brand position by identifying audience, category, and differentiation.
Build a strong positioning statement and brand promise grounded in real insight.
Evaluate and refine positioning for clarity, credibility, and competitive strength.

Kompetenzen, die Sie erwerben

Kategorie: Brand Strategy

Kategorie: Competitive Analysis

Kategorie: Branding

Kategorie: Target Audience

Kategorie: Brand Awareness

Kategorie: Strategic Decision-Making

Kategorie: Value Propositions

Kategorie: Market Analysis

Kategorie: Target Market

Kategorie: Marketing

Kategorie: Gap Analysis

Kategorie: Brand Management

Kategorie: Brand Marketing

Kategorie: Brand Loyalty

Kategorie: Marketing Strategy and Techniques

Kategorie: Consumer Behaviour

Kategorie: Strategic Marketing

Kategorie: Strategic Communication

Kategorie: Marketing Strategies

Kategorie: Marketing Planning

Brand Strategy Foundations

KURS 2, 6 Stunden

Was Sie lernen werden

Explore how brands live in the mind by understanding how perceptions and feelings shape meaning.
Understand how impressions, expectations, and trust make brands meaningful and memorable.
Evaluate how everyday experiences reinforce or break expectations and shape brand perception over time.