Manual email marketing does not scale. Spray-and-pray campaigns do not convert. And AI tools that generate content without strategy do not move the needle. This program teaches you how to build email marketing systems that actually work — automated, personalized, data-driven, and built for growth.
Email Automation & AI is an intermediate program designed for email marketers, CRM specialists, marketing automation professionals, growth marketers, and digital marketing practitioners who want to build a complete, modern email marketing skill set. Across ten focused courses, you will master the full email automation and AI workflow: leveraging AI for market research and campaign strategy, using ChatGPT to draft and scale email content, generating personalized content with dynamic blocks and prompt engineering, building and diagnosing automation workflows in HubSpot and Klaviyo, optimizing CRM data quality, launching and measuring multi-part email sequences, analyzing Customer Lifetime Value, designing lifecycle growth programs, and building proactive customer retention strategies.
You will work with tools including HubSpot CRM, Klaviyo, ChatGPT, and email marketing automation platforms throughout, applying hands-on techniques to realistic e-commerce and B2B marketing scenarios.
By the end of the program, you will be equipped to design, automate, personalize, and optimize email marketing systems that deliver measurable business growth.
Übungsprojekt
Throughout this program, you will complete hands-on projects that reflect real email marketing workflows. You will analyze AI-generated market insights & build campaign-ready strategy summaries using a structured evaluation framework. You will use ChatGPT to draft, evaluate, & iterate email sequences using prompt templates & brand voice guidelines. You will design dynamic content blocks and AI-generated personalization variations for A/B testing. You will build & diagnose automation workflows in HubSpot and Klaviyo, configure triggers & branching logic, & audit CRM datasets for deduplication, standardization, and enrichment. You will design AI-enhanced lead nurturing sequences, analyze Customer Lifetime Value to identify high-return audiences, build lifecycle upsell and referral programs evaluated against ROI and payback period, and create customer retention intervention plans with churn-risk triggers and win-back sequences. Each project produces a practical, portfolio-ready artifact.
