Email is still the highest-ROI channel in digital marketing, but only when it is built on the right foundations. Campaigns that do not reach the inbox, copy that does not convert, audiences that are not segmented, and programs that violate compliance rules cost organizations real money and real trust. This program teaches you how to get every part right.
Email Marketing Foundations is a beginner-level program designed for aspiring email marketers, digital marketing professionals, CRM specialists, lifecycle marketers, and anyone responsible for building or managing email campaigns. Across nine focused courses, you will develop a complete email marketing skill set: launching campaigns across Mailchimp, HubSpot, and Klaviyo, writing conversion-focused copy using proven frameworks, designing responsive mobile-first email templates, structuring lifecycle marketing programs, segmenting audiences using behavioral and profile data, running A/B tests, improving inbox deliverability, ensuring compliance with CAN-SPAM, CASL, and GDPR, and managing subscriber data privacy.
Every course uses hands-on labs and realistic e-commerce and B2B marketing scenarios that reflect the workflows email professionals use daily.
By the end of the program, you will be equipped to build, test, optimize, and manage professional email marketing programs with the technical skills, strategic judgment, and compliance awareness that modern marketing roles demand.
Übungsprojekt
Throughout this program, you will complete hands-on projects that reflect real email marketing workflows. You will build and schedule campaigns across Mailchimp, HubSpot, and Klaviyo and analyze performance using lifecycle KPIs. You will write subject lines, preview text, and body copy using PAS and One-to-One frameworks, and build messaging sequences for automated lifecycle campaigns. You will design responsive email templates with mobile-first layouts and audit visual hierarchy for brand consistency. You will build lifecycle messaging matrices and configure automated flows in HubSpot and Klaviyo. You will create dynamic audience segments using behavioral, demographic, and profile-based rules. You will design and interpret A/B tests for subject lines, content, & send timing. You will diagnose deliverability issues, clean contact lists, & audit authentication protocols. You will configure opt-in workflows and evaluate compliance risk. Each project produces a portfolio-ready artifact.
