Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Spezialisierung „Generative AI for Marketing Execution“

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Spezialisierung „Generative AI for Marketing Execution“

Execute Marketing Faster and Smarter with AI.

Master AI-powered content, ads, SEO, email, and visual creation for modern marketing execution.

Dozenten: John Whitworth

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8-teilige Kursreihe

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Empfohlene Erfahrung

4 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

8-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

Stufe Mittel

Empfohlene Erfahrung

4 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Evaluate AI-generated market insights using structured frameworks and select generative AI tools for your marketing tech stack with confidence.
Use ChatGPT to draft, refine, and scale email sequences and apply dynamic prompt templates to generate personalized content at scale.
Generate campaign visuals for A/B testing, write AI-powered SEO prompts, & design counter-strategies using social listening and competitor analysis.
Execute multi-channel ad campaigns with UTM tracking, optimize budget using CPA and ROAS data, and build AI-enhanced lead nurturing workflows.

Wichtige Details

Zertifikat zur Vorlage

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Unterrichtet in Englisch

Kürzlich aktualisiert!

Juni 2026

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Spezialisierung - 8 Kursreihen

Generative AI is not replacing marketers, it is separating those who use it strategically from those who do not. The difference shows up in content quality, campaign speed, and the ability to do more with the same resources. This program teaches you how to build that advantage.

Generative AI for Marketing Execution is an intermediate program designed for digital marketers, content creators, marketing operations professionals, and campaign managers who want to integrate AI tools into every stage of their marketing execution workflow. Across eight focused courses, you will master the complete AI-powered marketing toolkit: evaluating AI-generated market insights and selecting tools for your tech stack, using ChatGPT to draft and scale email sequences, generating personalized content with dynamic prompt templates, creating and optimizing campaign visuals for A/B testing, applying AI prompts for SEO-friendly content, analyzing competitor signals and designing SEO counter-strategies, building AI-enhanced lead nurturing workflows with CLV analysis, and executing multi-channel ad campaigns with UTM tracking and performance optimization.

You will work with tools including ChatGPT, generative AI image platforms, HubSpot, Meta Ads Manager, Google Ads, and SEO analytics tools throughout.

By the end of the program, you will be equipped to produce higher-quality marketing outputs faster, personalize at scale, & make more defensible execution decisions grounded in AI-assisted insight.

Übungsprojekt

Throughout this program, you will complete hands-on projects that reflect real AI-powered marketing workflows. You will analyze AI-generated market insights using a structured evaluation framework and build campaign-ready strategy summaries. You will use ChatGPT to draft, evaluate, and iterate email sequences using prompt templates and brand voice guidelines. You will design dynamic content blocks and AI-generated personalization variations for A/B testing, and write AI-powered prompts to generate optimized meta descriptions and SEO-friendly content. You will generate campaign visual variations using generative AI, compress and prepare assets for upload to a CMS, and set up multi-channel ad campaigns across Meta and Google Ads with UTM tracking and budget reallocation analysis. You will also design AI-enhanced lead nurturing workflows and analyze Customer Lifetime Value to identify high-return audiences. Each project produces a practical, portfolio-ready artifact.

Generate Personalized Content with AI Prompts

KURS 1, 2 Stunden

Was Sie lernen werden

In this beginner-friendly course, learners discover how to use AI prompts and dynamic content blocks to create messages that resonate with different audiences.

The course begins with an introduction to personalization in practice, highlighting where and why dynamic blocks are applied in email marketing and other communication channels. Learners then explore prompt engineering, building templates that insert variables to generate customized outputs at scale. Through hands-on labs, they design dynamic blocks, write and test prompts, and save AI-generated variations into a CSV file for A/B testing. By the end of the course, learners will be able to combine human creativity with AI efficiency to deliver content that feels personal across marketing campaigns, customer communication, and content delivery.

Kompetenzen, die Sie erwerben

Kategorie: AI Personalization

Kategorie: Prompt Engineering

Kategorie: Personalized Service

Kategorie: Personalized Campaigns

Kategorie: Promotions and Campaigns

Kategorie: Prompt Engineering Tools

Kategorie: Customer Communications Management

Kategorie: Content Development and Management

Kategorie: Marketing Communications

Kategorie: Customer Engagement

Generate Visuals for A/B Testing Success

KURS 2, 2 Stunden

Was Sie lernen werden

This course introduces practical, hands-on skills for creating and optimizing campaign visuals using generative AI. You’ll learn how to write effective prompts, refine outputs for brand consistency, and prepare assets for A/B testing. Through guided lessons, you’ll generate image variations, compress them for performance, and upload them to a CMS. By the end, you’ll have a clear, repeatable workflow for producing campaign-ready visuals that capture attention and deliver results.

Kompetenzen, die Sie erwerben

Kategorie: Prompt Engineering

Kategorie: A/B Testing

Kategorie: Generative AI

Kategorie: Generative AI Agents

Kategorie: Content Management

Kategorie: Branding

Kategorie: Text Mining

Kategorie: Web Content

Kategorie: Content Optimization

Kategorie: Campaign Management

AI Prompts for SEO Growth

KURS 3, 2 Stunden

Was Sie lernen werden

AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.

Kompetenzen, die Sie erwerben

Kategorie: Prompt Engineering

Kategorie: Content Creation

Kategorie: Content Optimization

Kategorie: Search Engine Marketing

Kategorie: Generative AI

Kategorie: Web Content

Kategorie: Prompt Engineering Tools

Analyze AI SEO & Conquer Competitors

KURS 4, 2 Stunden

Was Sie lernen werden

In today’s competitive digital landscape, publishing content isn’t enough—every brand is fighting for attention. This course teaches you to think like an SEO strategist by combining social listening and competitor analysis to uncover hidden opportunities. You’ll learn to interpret audience signals, map competitor strengths, and design counter-strategies that drive real SEO impact. Through engaging videos, case examples, and hands-on projects, you’ll leave with job-ready skills to identify, prioritize, and act on opportunities that move your brand ahead.

Kompetenzen, die Sie erwerben

Kategorie: Competitive Analysis

Kategorie: Gap Analysis

Kategorie: Keyword Research

Kategorie: Market Intelligence

Kategorie: Competitive Intelligence

Kategorie: Target Audience

Kategorie: Strategic Thinking

Kategorie: Marketing Strategies

Kategorie: Market Opportunities

Kategorie: Web Analytics and SEO

Kategorie: Content Strategy

Kategorie: Search Engine Optimization

Kategorie: Market Research

Kategorie: Search Engine Marketing

Kategorie: Digital Marketing

Kategorie: Strategic Prioritization

Kategorie: Needs Assessment

Kategorie: Social Media Marketing

Launch & Optimize Multi-Channel Ad Campaigns

KURS 5, 1 Stunde

Was Sie lernen werden

Consistent UTM tracking and campaign structure are foundational to meaningful performance analysis across multiple advertising platforms.
Data-driven budget allocation decisions require systematic comparison of key performance indicators like CPA and ROAS across channels.
Multi-channel advertising success depends on coordinated execution, accurate measurement, and continuous optimization based on performance insights.
Effective campaign management involves both front-end setup excellence and back-end analytical rigor to maximize return on advertising spend.

Kompetenzen, die Sie erwerben

Kategorie: Performance Analysis

Kategorie: Performance Metric

Kategorie: Campaign Management

Kategorie: Budget Management

Kategorie: Digital Advertising

Kategorie: Advertising Campaigns

Kategorie: Media Buying

Kategorie: Campaign Planning

Kategorie: Cost Benefit Analysis

Kategorie: Marketing Analytics

Kategorie: Meta Ads Manager

Kategorie: Digital Marketing Campaigns

Automate AI Lead Nurturing & CLV Analysis

KURS 6, 2 Stunden

Was Sie lernen werden

Learn how to turn automation and analytics into powerful marketing tools. In this beginner-friendly course, you’ll design AI-enhanced email automation workflows that convert leads into customers and analyze Customer Lifetime Value (CLV) to uncover which audiences deliver the highest returns. Through realistic case studies, hands-on labs, and guided reflections, you’ll gain the confidence to build smarter campaigns, interpret data like a strategist, and communicate insights that drive measurable business growth.

Kompetenzen, die Sie erwerben

Kategorie: Marketing Automation

Kategorie: Email Automation

Kategorie: Data-Driven Decision-Making

Kategorie: Advanced Analytics

Kategorie: Financial Forecasting

Kategorie: Data Storytelling

Kategorie: Case Studies

Kategorie: Customer Insights

Kategorie: Analytics

Kategorie: Revenue Forecasting

Kategorie: Data-Driven Marketing

Kategorie: Email Marketing

Kategorie: Customer Retention

Kategorie: Conversion Funnel Analysis

Kategorie: AI Personalization

Kategorie: Marketing Analytics

Kategorie: Marketing Strategies

Kategorie: Lead Generation

Kategorie: Data Literacy

Kategorie: Customer Analysis

Leverage AI in Marketing

KURS 7, 2 Stunden

Was Sie lernen werden

Analyze AI-generated market insights using a structured evaluation framework
Apply AI tools to conduct focused market research for campaigns
Synthesize AI outputs into clear, campaign-ready strategy insights
Evaluate AI tools for marketing workflows using capability and cost criteria

Utilize ChatGPT for Emails

KURS 8, 2 Stunden

Was Sie lernen werden

Analyze AI-generated emails using a structured evaluation framework
Apply prompt techniques to draft targeted and engaging email sequences
Refine ChatGPT outputs using iterative, targeted prompts
Build scalable workflows for consistent AI-driven email production

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Dozenten

John Whitworth

30 Kurse3.651 Lernende

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Häufig gestellte Fragen

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.