Will I earn university credit for completing the Specialization?

No university credit is awarded. You will earn a professional certificate demonstrating your mastery of generative AI tools for digital marketing. This credential is valuable for professional development, career advancement, and showcasing your AI and marketing expertise to employers, clients, and professional networks.

What will I be able to do upon completing the Specialization?

By the end of this Specialization, you'll be able to apply core digital marketing principles alongside generative AI tools like Google Gemini, Claude AI, and Microsoft Copilot to create compelling content, analyze campaign performance, and optimize marketing workflows with greater speed and precision.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Spezialisierung „Generative AI for Digital Marketing“

spezialisierung ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Spezialisierung „Generative AI for Digital Marketing“

Transform Digital Marketing With Generative AI.

Use generative AI tools to plan, create, and optimize marketing campaigns.

Dozent: Anton Voroniuk

TOP-LEHRKRAFT

Bei enthalten

Mehr erfahren

4-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

Stufe Anfänger

Empfohlene Erfahrung

4 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

Stufe Anfänger

Empfohlene Erfahrung

4 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Apply digital marketing fundamentals including SEO, content strategy, social media, and paid advertising to build effective campaigns.
Use Google Gemini, Claude AI, and Microsoft Copilot to create content, analyze data, and optimize marketing workflows.
Write effective prompts tailored to marketing tasks such as ad copywriting, audience segmentation, and performance analysis.

Kompetenzen, die Sie erwerben

Kategorie: Advertising Campaigns
Kategorie: Competitive Analysis
Kategorie: Content Creation
Kategorie: Content Optimization
Kategorie: Digital Marketing
Kategorie: Digital Marketing Campaigns
Kategorie: Email Marketing
Kategorie: Market Research
Kategorie: Marketing Strategies
Kategorie: Marketing Strategy and Techniques
Kategorie: Microsoft Copilot
Kategorie: Search Engine Optimization
Kategorie: Social Media Marketing
Kategorie: Target Audience
Kategorie: Web Analytics and SEO

Werkzeuge, die Sie lernen werden

Kategorie: Anthropic Claude
Kategorie: Digital Marketing Tools
Kategorie: Generative AI
Kategorie: Google Gemini
Kategorie: Prompt Engineering

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Unterrichtet in Englisch

Kürzlich aktualisiert!

Mai 2026

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Erlernen Sie gefragte Kompetenzen von Universitäten und Branchenexperten.
Erlernen Sie ein Thema oder ein Tool mit echten Projekten.
Entwickeln Sie ein fundiertes Verständnisse der Kernkonzepte.
Erwerben Sie ein Karrierezertifikat von SkillsBooster Academy.

Spezialisierung - 4 Kursreihen

This Specialization teaches digital marketers and aspiring professionals how to harness generative AI across the full marketing workflow — from foundational digital marketing principles to hands-on use of Google Gemini, Claude AI, and Microsoft Copilot. You'll learn to create compelling content, optimize campaigns, analyze audience data, and automate repetitive tasks using purpose-built prompting techniques for marketing. By the end, you'll have a practical AI-powered marketing toolkit you can apply immediately to real campaigns, giving you a competitive edge in today's rapidly evolving digital landscape.

Übungsprojekt

Learners complete hands-on activities in each course, applying AI tools to authentic digital marketing scenarios such as building a content strategy with Google Gemini, generating ad copy and customer personas with Claude AI, and streamlining marketing reports and competitor analysis with Microsoft Copilot.

Digital Marketing Basics

KURS 1, 4 Stunden

Was Sie lernen werden

Master social media, email, and SEO tools to reach more people and build long-term loyalty with your customers.
Use web analytics and data to measure your results and make informed decisions that help your business grow.

Kompetenzen, die Sie erwerben

Kategorie: Digital Marketing

Kategorie: Marketing Strategies

Kategorie: Social Media Marketing

Kategorie: Target Audience

Kategorie: Email Marketing

Kategorie: Social Media Content

Kategorie: Digital Brand Strategy

Kategorie: Business Marketing

Kategorie: Web Analytics and SEO

Kategorie: Search Engine Optimization

Kategorie: Customer Engagement

Kategorie: Marketing Strategy and Techniques

Kategorie: Digital Marketing Tools

Kategorie: Data-Driven Marketing

Kategorie: Marketing Analytics

Kategorie: Social Media Strategy

Kategorie: Business

Kategorie: Business Development

Kategorie: Marketing

Kategorie: Web Analytics

AI-powered Marketing with Microsoft Copilot

KURS 2, 8 Stunden

Was Sie lernen werden

Make strategic marketing decisions based on business goals, data, and analytics, using AI as a thinking tool—not just for content.
Use Microsoft Copilot effectively: craft prompts, control outputs, analyze insights, and build marketing strategies and presentations.

Kompetenzen, die Sie erwerben

Kategorie: Prompt Engineering

Kategorie: Microsoft Copilot

Kategorie: Digital Marketing

Kategorie: Business Marketing

Kategorie: Market Trend

Kategorie: AI Workflows

Kategorie: Marketing

Kategorie: Content Creation

Kategorie: Content Marketing

Kategorie: Customer Analysis

Kategorie: Business Process

Kategorie: Strategic Thinking

Kategorie: Generative AI

Kategorie: Marketing Strategy and Techniques

Kategorie: Marketing Planning

Kategorie: Strategic Communication

Kategorie: Market Analysis

Kategorie: AI Personalization

Kategorie: Marketing Communications

Kategorie: Data Ethics

Claude AI for Marketing

KURS 3, 4 Stunden

Was Sie lernen werden

Develop multi-channel marketing strategies and long-form content using Claude’s expansive context window.
Generate brand-consistent copy, automated email sequences, and precise technical prompts for AI imagery.
Audit, edit, and fact-check AI outputs to eliminate generic text while ensuring data privacy and compliance.

Google Gemini for Digital Marketing

KURS 4, 4 Stunden

Was Sie lernen werden

Master prompt engineering with the RACE framework to get consistent, high-quality outputs from Gemini across any marketing task.
Use Gemini across Google Workspace — Docs, Sheets, Gmail, and Drive — to research, create, and manage campaigns faster.
Build a full digital marketing toolkit: from audience research and SEO to ad copy, content creation, and performance reporting.