Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Content Performance Analysis, Marketing Analytics, Data-Driven Marketing, Content Scheduling, Marketing Automation, Web Analytics, Marketing Effectiveness, Email Automation, Customer Analysis, Campaign Management, Customer Retention, Content Optimization, Promotions and Campaigns, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting
Intermédiaire · Cours · 1 à 3 mois

Simplilearn
Compétences que vous acquerrez: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Brand Management
★ 4.5 (37) · Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques, Communication Strategies
★ 4.8 (16) · Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Digital Marketing Campaigns, Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Campaign Planning, Performance Analysis, Case Studies, Business Strategies, Market Analysis, Advertising, Market Opportunities, Analysis
★ 4.6 (36) · Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Marketing, Blogs, Copywriting, Content Creation, Web Content, Content Strategy, Digital Content, Search Engine Optimization, Persuasive Communication, Driving engagement, Web Analytics and SEO, Writing
★ 5 (16) · Mixte · Cours · 1 à 4 semaines

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management
★ 4.8 (10) · Débutant · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Search Engine Optimization, Customer Acquisition Management, Growth Strategies, Digital Marketing, Marketing Strategies, Marketing Strategy and Techniques, Email Marketing, Social Media Strategy, Marketing, Marketing Automation, Web Analytics, Social Media Content, Promotional Strategies, E-Commerce, Web Design, Inventory Management
Intermédiaire · Cours · 1 à 3 mois

Tecnológico de Monterrey
Compétences que vous acquerrez: Search Engine Marketing, Customer Engagement, Brand Management, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Digital Advertising, Digital Media Strategy, Social Media Analytics, Social Media Strategy, Digital Transformation, Customer Retention, Customer Relationship Building, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies
★ 4.8 (279) · Intermédiaire · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Campagnes publicitaires, Efficacité du marketing, Communication, Rapports de performance, Analyse des données, Indicateurs d'activité, Analyse marketing, Analyse des médias sociaux, Campagnes sur les médias sociaux, Marketing des médias sociaux, Tests A/B, Retour sur investissement, Présentations, Marketing numérique
★ 4.9 (2 k) · Débutant · Cours · 1 à 4 semaines
Madecraft
Compétences que vous acquerrez: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Marketing Budgets, Strategic Marketing, Marketing Strategy and Techniques, Marketing Design, Value Propositions, Competitive Analysis, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Market Research, Consumer Behaviour
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Consumer Behaviour, Marketing Psychology, Customer Analysis, Market Research, Target Market, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Marketing Strategy and Techniques, Branding, Culture, Psychology
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Performance Analysis, Analysis
Débutant · Cours · 1 à 4 semaines