Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Digital Marketing Institute
Compétences que vous acquerrez: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Social Media, Customer experience strategy (CX), Social Media Campaigns, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Digital Media Strategy, Marketing Analytics, Strategic Thinking
Débutant · Spécialisation · 1 à 3 mois

AI CERTs
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Email Automation, Content Optimization, Generative AI Agents, Performance marketing, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation
Intermédiaire · Cours · 1 à 3 mois

IE Business School
Compétences que vous acquerrez: Stratégies de croissance, Planification, Analyse du marché, Analyse de la clientèle, Gestion financière, Mesure de la performance, Communication marketing intégrée, Gestion de l'acquisition des clients, Communication marketing, Fidélisation de la clientèle, Gestion du marketing, Mesure de la performance, Analyse marketing
Mixte · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience
Mixte · Cours · 1 à 4 semaines
University of Maryland, College Park
Compétences que vous acquerrez: Data-Driven Marketing, Online Advertising, LLM Application, Advertising, Branding, Natural Language Processing, Machine Learning Algorithms
Intermédiaire · Cours · 1 à 3 mois

Digital Marketing Institute
Compétences que vous acquerrez: Notoriété de la marque, Stratégie en matière de médias sociaux, Publicité numérique, Facebook, Analyse des performances, Instagram, Publicité en ligne, Marketing des médias sociaux, Campagnes sur les médias sociaux, Meta Ads Manager, Publicité, Campagnes publicitaires, Marché cible, Public cible, Analyse de la performance du contenu, Mesure de la performance, Gestion des médias sociaux, Analyse des médias sociaux, Mesure de la performance
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication
Débutant · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Campaign Planning, Promotional Materials, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Collaborative Software, Branding, Brand Management, Image Quality
Débutant · Cours · 1 à 4 semaines

Alfaisal University | KLD
Compétences que vous acquerrez: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing, Marketing Management, Business Marketing
Débutant · Cours · 1 à 4 semaines
Tecnológico de Monterrey
Compétences que vous acquerrez: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook
Intermédiaire · Spécialisation · 3 à 6 mois