This short course introduces beauty professionals and tech-savvy innovators to the role of AI in the cosmetic industry. Through focused instructional content, interactive activities, and hands-on AI applications, learners explore how AI enhances product personalization, consumer insights, and marketing.

The course opens with foundational AI concepts — machine learning, computer vision, and personalization — anchored in real-world beauty examples. Learners engage with Olay's AI Skin Advisor as a live case study, examining how consumer-facing AI works and reflecting on ethical considerations such as fairness across diverse skin tones and data privacy. In Module 2, learners build prompt engineering skills using the Role-Task-Constraint framework, writing effective prompts for skin analysis, product recommendation, and marketing strategy. The course concludes with the Mini AI Beauty Challenge — a capstone project in which learners design their own AI-powered beauty concept, applying prompt engineering, personalization strategy, and responsible AI principles. No prior AI or programming experience required. By the end of this course, you will be able to: - Identify how AI improves consumer insights and personalization. - Apply foundational prompt engineering responsibly to product or marketing use cases, with attention to ethical AI practices. - Create a mini-AI-powered marketing or product concept for beauty.