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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 2 modules dans ce cours
Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact.
To succeed, you only need basic digital marketing familiarity and comfort working with spreadsheets.
By the end of this course, you will be able to:
Execute comprehensive survey studies using online platforms from design through data export
Analyze response data by demographic segments to identify meaningful audience patterns
Create professional insight presentations with targeted charts and strategic recommendations
This course is unique because it combines hands-on platform skills with analytical expertise, giving you both the technical execution capabilities and the strategic insight development skills that modern marketing teams demand.
To be successful in this course, you should have basic experience with digital marketing concepts and familiarity with data analysis tools like Excel.
Learners will master the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.
Inclus
3 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
Learners will master demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.
Inclus
1 vidéo3 lectures3 devoirs
Afficher les informations sur le contenu du module
1 vidéo•Total 9 minutes
Data Segmentation Analysis Methods and Interpretation •9 minutes
3 lectures•Total 29 minutes
Excel Pivot Table Fundamentals for Demographic Analysis •10 minutes
Professional Insight Presentation Development•10 minutes
Data Segmentation Analysis Methods and Interpretation •9 minutes
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When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.