Will I learn how to set up Google Analytics?

Yes. You’ll learn how to create GA4 accounts, configure data streams, test tracking, and validate events using DebugView and browser tools.

What will I learn about event tracking in GA4?

You’ll learn how GA4’s event-based data model works, how to configure automatic and custom events, and how to track meaningful user interactions.

Does the course teach conversion tracking?

Yes. You’ll learn how to define, configure, and validate conversions in GA4 to align analytics with business goals.

Will I learn how web tracking works technically?

Yes. The course explains client-side tracking, tracking requests, browser inspection tools, and how analytics data is collected and processed.

Does this course include hands-on GA4 practice?

Yes. Every module includes practical GA4 demos, real-time testing, report exploration, and custom report creation for applied learning.

What reporting skills will I gain?

You’ll learn how to navigate GA4 standard reports, customize dashboards, analyze traffic sources, and build actionable data reports.

Will I learn traffic and audience analysis?

Yes. The course covers traffic source analysis, landing page performance, user behavior patterns, and audience insights in GA4.

Is this course suitable for beginners?

Yes. This beginner-friendly Web Analytics course starts with core concepts and gradually builds toward advanced GA4 reporting and analysis skills.

How does this course help with data-driven decision-making?

You’ll learn how to transform raw web analytics data into business insights that improve marketing performance, product decisions, and ROI.

Does the course cover data quality and validation?

Yes. You’ll learn how to validate tracking setup, avoid common measurement mistakes, and ensure reliable digital analytics data.

What tools are used in this Web Analytics training?

The primary tool used is Google Analytics 4 (GA4), along with browser developer tools for inspecting tracking requests and debugging data collection.

What outcomes can I expect after completing this course?

By the end, you’ll confidently set up GA4, track events and conversions, analyze traffic data, and build reports that drive measurable business results.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Google Analytics (GA4)

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Introduction to Google Analytics (GA4)

Ce cours fait partie de Spécialisation "Web Analytics"

Instructeur : Edureka

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.
Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.
Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.
Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.

Compétences que vous acquerrez

Catégorie : Digital Analysis
Catégorie : Marketing Planning
Catégorie : Digital Media Strategy
Catégorie : Data-Driven Decision-Making
Catégorie : Data Capture
Catégorie : Web Analytics
Catégorie : Digital Marketing
Catégorie : Analytics
Catégorie : Market Analysis
Catégorie : Data Validation
Catégorie : Business Analytics
Catégorie : Marketing Analytics
Catégorie : Data Collection
Catégorie : Web Analytics and SEO
Catégorie : Dashboard Creation
Catégorie : Data Analysis
Catégorie : Conversion Funnel Analysis
Catégorie : Data Quality

Outils que vous découvrirez

Catégorie : Dashboard
Catégorie : Google Analytics

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

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Ce cours fait partie de la Spécialisation "Web Analytics"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
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Obtenez un certificat professionnel partageable

Il y a 4 modules dans ce cours

This course transforms how you approach web analytics by introducing you to the core principles and tools used to capture, measure, and interpret digital data. You’ll learn how to leverage Google Analytics 4 (GA4) and other industry-standard tools to gather insights that drive smarter business decisions and marketing strategies.

You'll start by learning the basics of web analytics, including key metrics, dimensions, and KPIs to measure website and user performance. Then, you’ll dive into data collection, tracking users, sessions, events, and conversions to ensure accurate data flows into your analytics platforms. Next, you'll focus on configuring your analytics system, setting up GA4 accounts, properties, data streams, and automated events to track user behavior in line with business goals. You'll also learn to avoid common setup mistakes to ensure reliable data collection. Finally, you'll explore reporting and analysis. Through hands-on exercises, you'll create and customize reports, analyze traffic sources, and derive insights to improve landing page performance and refine marketing strategies. By the end of this course, you will be able to: - Identify key metrics, dimensions, and KPIs for web analytics and their role in driving business decisions. - Set up and configure GA4 properties and data streams for comprehensive data tracking. - Analyze website traffic and user behavior through custom reports and dashboards. - Optimize conversion tracking and define meaningful conversions for measurable success. - Implement strategies to analyze and interpret data to uncover deeper business insights. Designed for marketing analysts, digital measurement specialists, data analysts, and business intelligence professionals, this course equips you with the technical expertise and hands-on experience to manage web analytics systems and drive data-driven decisions in the digital landscape. Step in, enhance your web analytics skills, and learn how to transform data into valuable insights that will fuel your organization's growth.

This module takes you through the key metrics, dimensions, and KPIs necessary to measure website performance and user behavior. You’ll learn how to navigate Google Analytics 4 (GA4), configure accounts, and set up tracking systems to ensure you collect the right data. By the end, you’ll have the foundation to analyze, report, and act on digital insights effectively.

Inclus

12 vidéos5 lectures4 devoirs

12 vidéosTotal 56 minutes

Specialization Introduction6 minutes
Course Introduction4 minutes
Understanding Web Analytics4 minutes
Role of Web Analytics in Business, Product, and Marketing Decisions4 minutes
Hands-On: Exploring the GA4 Demo Account7 minutes
Metrics vs Dimensions vs KPIs3 minutes
Users, Sessions, Events, and Conversions5 minutes
Hands-On: Reading Your First Analytics Report4 minutes
On-site vs Off-site analytics5 minutes
GA4 Structure: Accounts, Properties, and Data Streams4 minutes
Hands-On: Setting Up a GA4 Property and Web Data Stream7 minutes
Hands-On: Your First Event Tracking Test3 minutes

5 lecturesTotal 75 minutes

Welcome to Introduction to Web Analytics15 minutes
The Evolution of Web Analytics: From Traffic Measurement to Strategic Intelligence15 minutes
Turning Raw Data into Business Signals15 minutes
Avoiding Structural Mistakes in Analytics Configuration15 minutes
Module Summary: Foundations of Web Analytics & Digital Measurement15 minutes

4 devoirsTotal 33 minutes

Knowledge Check: Foundations of Web Analytics & Digital Measurement15 minutes
Practice Knowledge Check: Getting Started with Web Analytics6 minutes
Practice Knowledge Check: Web Data and Measurement6 minutes
Practice Knowledge Check: Configuring GA4 for Web Analytics6 minutes

Dive into the critical aspects of data collection and tracking in web analytics. This module teaches you how to configure GA4 for accurate event tracking, manage data streams, and ensure high-quality data collection. You'll understand the significance of conversion tracking to align your analytics with business goals. Learn the best practices for reliable data quality across your digital platforms.

Inclus

9 vidéos4 lectures4 devoirs

9 vidéosTotal 38 minutes

How Web Tracking Works4 minutes
Hands-On: Inspecting Tracking Requests in Browser Dev Tools4 minutes
Hands-On: Exploring DebugView4 minutes
GA4 Event and Parameter Model4 minutes
Hands-On: Configuring Automatic Events6 minutes
Hands-On: Building a Custom Event in GA45 minutes
Defining Meaningful Conversions3 minutes
Conversion Measurement Pitfalls4 minutes
Hands-On: Setting Up Conversions4 minutes

4 lecturesTotal 60 minutes

Client-Side vs Server-Side Tracking: Architecture and Trade-offs15 minutes
Standard vs Custom Events: When and Why15 minutes
Business Alignment in Conversion Tracking15 minutes
Module Summary: Data Collection, Tracking & Data Quality15 minutes

4 devoirsTotal 33 minutes

Knowledge Check: Data Collection, Tracking & Data Quality15 minutes
Practice Knowledge Check: Understanding Data Collection6 minutes
Practice Knowledge Check: Event Tracking Fundamentals6 minutes
Practice Knowledge Check: Conversion Setup and Validation for Accurate Analytics6 minutes

This module focuses on how to create customized reports, analyze traffic sources, and identify trends in user behavior. You'll gain experience in building dynamic dashboards and interpreting data to generate insights that drive strategic decisions. Master the art of reporting and learn how to transform raw data into valuable business intelligence.

Inclus

7 vidéos3 lectures3 devoirs

7 vidéosTotal 31 minutes

How GA4 Reports Are Organized3 minutes
Hands-On: Exploring Standard Reports6 minutes
Hands-On: Customizing Report Views5 minutes
Hands-On: Building Custom Report5 minutes
Understanding Traffic Sources4 minutes
Hands-On: Traffic Source Analysis4 minutes
Hands-On: Analyzing Landing Page Performance5 minutes

3 lecturesTotal 45 minutes

Designing Insightful Reports That Drive Decisions15 minutes
Behavioral Patterns Across Traffic Sources15 minutes
Module Summary: Reporting, Insights & Analysis Fundamentals15 minutes

3 devoirsTotal 27 minutes

Knowledge Check: Reporting, Insights & Analysis Fundamentals15 minutes
Practice Knowledge Check: Building Effective Reports and Dashboards6 minutes
Practice Knowledge Check: Analyzing Traffic and Audience Behavior6 minutes

This final module evaluates your mastery of web analytics, data collection, and reporting in Google Analytics 4 (GA4). It offers a structured, graded assessment that allows you to demonstrate your ability to configure analytics systems, track key metrics, and derive actionable insights. By applying the tools and techniques covered throughout the course, you’ll showcase your capability to optimize digital measurement and drive data-informed marketing strategies.

Inclus

1 vidéo1 lecture2 devoirs

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Edureka

182 Cours165 859 apprenants

Offert par

Edureka

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Foire Aux Questions

This Web Analytics course teaches the fundamentals of digital measurement, Google Analytics 4 (GA4), event tracking, conversions, and data-driven decision-making for business growth.

This course is ideal for marketers, product managers, analysts, entrepreneurs, and beginners who want hands-on GA4 training and practical digital analytics skills.

Yes, this course provides hands-on GA4 training, including property setup, event tracking, conversions, traffic analysis, and building custom reports.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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¹ Certains travaux de ce cours sont notés par l'IA. Pour ces travaux, vos Données internes seront utilisées conformément à Notification de confidentialité de Coursera.