Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.
Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 5 modules dans ce cours
Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry.
In this course, you will gain invaluable insights into effectively managing a successful gigging career. From identifying suitable venues to taking charge of bookings, you will learn the essential skills needed to navigate the dynamic world of live performances. By utilizing the Business Model Canvas template, you will develop a strategic approach to planning and executing your career goals, ensuring you stay on track and achieve long-term success. Setting up, promoting, and growing your teaching studio is another essential aspect covered in the course. Learn how to establish a thriving teaching practice, identify your Unique Selling Proposition (USP), attract and retain students, and utilize marketing techniques to promote your teaching services.
After completing this course, you have the skills and knowledge necessary to become a self-sufficient music entrepreneur and to unleash your full potential as a musician in today's dynamic music industry.
This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.
In this module, you will learn the essential elements in a typical portfolio career, helpful mindsets for self-management, and how to manage the various components of the business that is You.
Inclus
3 vidéos4 lectures1 devoir3 sujets de discussion
Afficher les informations sur le contenu du module
3 vidéos•Total 72 minutes
Be Your Own Manager•21 minutes
Introduction to the Business Model Canvas•19 minutes
Applying the Business Model Canvas•31 minutes
4 lectures•Total 22 minutes
Course Updates and Accessibility Support•1 minute
Welcome Musicians!•1 minute
Assignments and Honors Track•10 minutes
Download a Business Model Canvas template•10 minutes
1 devoir•Total 20 minutes
Business Model Canvas•20 minutes
3 sujets de discussion•Total 30 minutes
Meet Your Peers!•10 minutes
General Discussion Board•10 minutes
Business Model Canvas•10 minutes
Freelance Performance
Module 2•1 heure à terminer
Détails du module
In this module, you will learn how to land gigs, work with booking agents and venues, and create a steady and stable income stream from freelance performance.
Inclus
2 vidéos1 lecture1 devoir1 sujet de discussion
Afficher les informations sur le contenu du module
2 vidéos•Total 45 minutes
Finding Gigs•20 minutes
Maintaining a Freelance Gigging Career•25 minutes
1 lecture•Total 10 minutes
Langenberg, "A light-hearted etiquette guide for the novice freelancer"•10 minutes
1 devoir•Total 20 minutes
Gigging Basics•20 minutes
1 sujet de discussion•Total 10 minutes
Reach Out to Venues•10 minutes
Setting Up Your Teaching Studio
Module 3•1 heure à terminer
Détails du module
In this module, you will learn key questions you should answer before launching a teaching studio, including identifying your target market, understanding the competitive climate, and determining your “Unique Selling Proposition.”
Inclus
2 vidéos1 devoir1 sujet de discussion
Afficher les informations sur le contenu du module
2 vidéos•Total 19 minutes
Defining Your Studio•12 minutes
Promoting Your Studio•7 minutes
1 devoir•Total 20 minutes
Creating Your Studio•20 minutes
1 sujet de discussion•Total 10 minutes
Unique Selling Proposition (USP) •10 minutes
Growing Your Teaching Studio
Module 4•2 heures à terminer
Détails du module
In this module, you will learn how to expand your studio and create community among your cohort of students.
Inclus
2 vidéos1 devoir1 évaluation par les pairs1 sujet de discussion
Afficher les informations sur le contenu du module
2 vidéos•Total 46 minutes
Growing Your Studio with the Business Model Canvas•28 minutes
Building Community•18 minutes
1 devoir•Total 20 minutes
Growing Your Studio•20 minutes
1 évaluation par les pairs•Total 60 minutes
Teaching Studio Plan Activity•60 minutes
1 sujet de discussion•Total 10 minutes
Community Building•10 minutes
Launch a Website and Open a Studio (optional assignments)
Module 5•1 heure à terminer
Détails du module
In this module you will complete this specialization by either publishing a professional-grade website or completing a comprehensive growth and recruitment plan for your teaching studio.
Inclus
1 vidéo1 évaluation par les pairs
Afficher les informations sur le contenu du module
1 vidéo•Total 7 minutes
Optional Honors Projects•7 minutes
1 évaluation par les pairs•Total 60 minutes
Professional Website or Studio Growth Plan Activity•60 minutes
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
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Étudiant(e) depuis 2020
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When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.