Who is this program for?

<text variant="body1">This specialization is designed for aspiring business analysts, market researchers, and professionals who are new to secondary research. It is ideal for career changers, recent graduates, or anyone preparing for entry-level roles in market research or business analysis.

How is this different from a traditional market research course?

This specialization teaches market research using AI-powered workflows in Perplexity, accelerating how you gather, validate, and synthesize secondary sources. You will learn the same analytical frameworks used in professional research, applied through modern AI tools that reflect how research is increasingly conducted today.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Insights, Opportunities and Communication

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Insights, Opportunities and Communication

Ce cours fait partie de Spécialisation "Secondary Market Research and Analysis with Perplexity"

Instructeur : Perplexity Coursera

Inclus avec En savoir plus

6 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

7 heures à compléter

Planning flexible

Apprenez à votre propre rythme

6 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

7 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Interpret consumer behavior patterns and sentiment signals from secondary research evidence.
Extract, prioritize, and convert research insights into actionable recommendation-ready statements .
Map market opportunities by combining evidence on unmet needs, competitor gaps, and market momentum.
Present research findings clearly to stakeholders with appropriate context, caveats, and visuals.

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

22 affectations¹

Noté par l'IA voir l'avis de non-responsabilité

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours fait partie de la Spécialisation "Secondary Market Research and Analysis with Perplexity"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 6 modules dans ce cours

Transform your research analysis into business impact. You will learn to interpret consumer behavior signals, extract and prioritize actionable insights, identify market opportunities, and communicate your findings to stakeholders through clear writing and compelling presentations. You will produce a stakeholder-ready insights package that includes an opportunity map and executive presentation.

Who this is for: Learners who have experience gathering and analyzing secondary market data) and want to develop skills in insight extraction, opportunity identification, and stakeholder communication. Ideal for those preparing to deliver research outputs in professional settings. By the end of this course, you will be able to: Interpret consumer behavior patterns and sentiment from secondary research evidence. Extract, prioritize, and convert research insights into actionable recommendations. Map market opportunities using structured frameworks and cited secondary evidence. Present your research findings clearly to stakeholders with appropriate context and caveats.

Learn to surface consumer voice from reviews, forums, and social discussions through Perplexity, then code findings into four insight categories: needs, motivations, pain points, and recurring themes.

Inclus

6 lectures4 devoirs

6 lecturesTotal 34 minutes

Querying Perplexity for Consumer Discussions3 minutes
Extract and Code Consumer Themes from Perplexity Outputs5 minutes
Hands-on Activity: Identify Consumer Themes for Personal Finance Apps15 minutes
From Themes to Actionable Recommendations2 minutes
From Sentiment Patterns to Recommendations4 minutes
Analyze Drivers and Write a Consumer Insights Summary5 minutes

4 devoirsTotal 50 minutes

Knowledge Check: Identify Needs and Themes5 minutes
Hands-on Activity: Produce Consumer Insights for the Home Office Furniture Market30 minutes
Knowledge Check: Analyze Drivers and Summarize Patterns5 minutes
Graded Quiz: Interpret Consumer Behavior Trends10 minutes

Learners distill source-backed takeaways from Perplexity outputs into discrete insights and organize them into a decision-oriented view of the business question.

Inclus

5 lectures4 devoirs

5 lecturesTotal 19 minutes

The Insight Extraction Worksheet3 minutes
Extract Insights from a Research Synthesis5 minutes
Not All Insights Are Equal2 minutes
Writing Recommendation-Ready Statements4 minutes
Prioritize Insights and Draft a Recommendation Section5 minutes

4 devoirsTotal 40 minutes

Knowledge Check: Distill and Organize Insights5 minutes
Hands-on Activity: Prioritize and Recommend for the Wellness Tourism Market20 minutes
Knowledge Check: Prioritize and Convert to Recommendations5 minutes
Graded Quiz: Extract Actionable Insights10 minutes

Learn to identify whitespace opportunities by combining evidence on unmet customer needs, competitor weaknesses, market segments, and market momentum in a simple opportunity map.

Inclus

6 lectures4 devoirs

6 lecturesTotal 33 minutes

Whitespace Mapping Techniques3 minutes
Identify Whitespace Using Combined Research Evidence5 minutes
Hands-on Activity: Map Whitespace in the Elderly Care Technology Market15 minutes
Why Visual Matrices Drive Strategy Decisions2 minutes
Building an Opportunity Matrix3 minutes
Evaluate Opportunities and Create an Opportunity Matrix5 minutes

4 devoirsTotal 40 minutes

Knowledge Check: Identify Whitespace5 minutes
Hands-on Activity: Create an Opportunity Matrix for the Remote Work Tools Market20 minutes
Knowledge Check: Evaluate and Visualize Opportunities5 minutes
Graded Quiz: Map Market Opportunities10 minutes

Learners summarize Perplexity-based research findings in plain business language and document assumptions, source caveats, evidence strength, and uncertainty for non-technical stakeholders.

Inclus

4 lectures5 devoirs

4 lecturesTotal 17 minutes

Documenting Assumptions, Caveats, and Uncertainty4 minutes
Rewrite Research Findings for Stakeholders5 minutes
How Perplexity Computer Supports Deliverable Assembly3 minutes
Write an Executive Summary from Research Outputs5 minutes

5 devoirsTotal 55 minutes

Hands-on Activity: Rewrite Research for a VP Audience15 minutes
Knowledge Check: Write for Stakeholders5 minutes
Hands-on Activity: Write an Executive Summary for Sustainable Packaging Research20 minutes
Knowledge Check: Produce Executive Summaries5 minutes
Graded Quiz: Communicate Research Findings Clearly10 minutes

Learners structure and design a research presentation using the 6-slide framework and slide design principles for stakeholder communication.

Inclus

5 lectures4 devoirs

5 lecturesTotal 19 minutes

Slide Design Principles for Research Presentations4 minutes
Design a 6-Slide Research Presentation5 minutes
The Difference Between Showing Slides and Delivering Insights2 minutes
Handling Questions and Managing Uncertainty3 minutes
Practice the Say-Show-Source Method5 minutes

4 devoirsTotal 40 minutes

Hands-on Activity: Design a Research Presentation on the Pet Tech Market20 minutes
Knowledge Check: Structure and Design5 minutes
Knowledge Check: Deliver with Evidence and Clarity5 minutes
Graded Quiz: Present Research Findings Effectively10 minutes

Learners deliver an integrated stakeholder insights package for the functional tea market by combining consumer behavior analysis, insight extraction, opportunity mapping, executive communication, and presentation design into a portfolio-ready deliverable.

Inclus

3 lectures1 devoir

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Perplexity Coursera

Perplexity

7 Cours6 apprenants

Offert par

Perplexity

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Felipe M.

Étudiant(e) depuis 2018

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Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Débloquez l'accès à plus de 10 000 cours grâce à un abonnement
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez les 4 700 entreprises internationales qui ont choisi Coursera for Business.

Foire Aux Questions

No prior market research, business analysis, or data experience is required. Basic computer literacy and the ability to read business content in English are the only prerequisites.

You will build foundational skills for entry-level roles, such as Market Research Analyst, Business Analyst, and Competitive Intelligence Analyst. You will graduate with a portfolio of three research deliverables, a research brief, an analysis report, and a stakeholder insights package that demonstrate your readiness for professional research roles.

You will primarily use Perplexity (free tier is sufficient for most exercises), Google Sheets, and Google Slides or equivalent spreadsheet and presentation tools. All tools are free and browser-based. No software installation is needed.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

Plus de questions

Visitez le Centre d'Aide pour les Étudiants

Aide financière disponible,

¹ Certains travaux de ce cours sont notés par l'IA. Pour ces travaux, vos Données internes seront utilisées conformément à Notification de confidentialité de Coursera.