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Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.
Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.
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8 vidéos4 lectures4 devoirs
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8 vidéos•Total 44 minutes
Match Personas: Craft Engaging AI Content•2 minutes
Personas 101: The Power of Empathy in Content Design•4 minutes
Mapping Content Types to Personas•8 minutes
Real-World Walkthrough: AI Tools for Persona Mapping•15 minutes
Bridging the Gap: From Persona Insights to Content Ideas•4 minutes
Writing with Empathy•4 minutes
The Pitch Session: Presenting Ideas to Your Team•4 minutes
Congratulations and Continuous Learning Journey•3 minutes
4 lectures•Total 19 minutes
Harnessing AI to Unlock Deeper Customer Insights•5 minutes
A Guide to Crafting the Perfect Content Format Mix for Audience Engagement•5 minutes
3 simple ways to identify content gaps (and how to fill them)•5 minutes
The Science Behind What Makes People Click •4 minutes
4 devoirs•Total 71 minutes
Translate Audience Insight into Results•20 minutes
HOL: MatchMaker Spreadsheet: From Pain Point to Content Type•20 minutes
Match Content to Persona•6 minutes
HOL: Blog Idea Builder: Filling the Gap•25 minutes
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