Paid advertising now spans a wide range of platforms, each with its own audiences, campaign structures, targeting options, and advertising tools. This course gives digital marketers, paid-media specialists, small-business owners, freelancers, agency professionals, and aspiring performance marketers a practical approach to advertising across 11 major platforms: Google, Facebook (Meta), Microsoft, LinkedIn, TikTok, X, Pinterest, Quora, Reddit, ShareChat, and Snapchat. You will learn how to plan, launch, track, and optimize campaigns while developing the ability to choose the right platform based on audience and campaign objectives.

Paid Advertising Course: Google, Meta, LinkedIn & More
La Fête du Travail commence avec plus de 70 $ d'économies sur Coursera Plus. Bénéficiez de 40 % de réduction pendant 3 mois.
Ce cours n'est pas disponible en Français (France)

Paid Advertising Course: Google, Meta, LinkedIn & More


Instructeurs : Starweaver
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Ce que vous apprendrez
Plan, launch, track, and optimize paid advertising campaigns across 11 major platforms
Build targeted and custom audiences to reach the right users across different advertising platforms.
Implement conversion tracking using pixels, UET, and platform-specific tracking tools.
Analyze campaign performance and optimize creative, bidding, reporting, and budgets based on campaign objectives.
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août 2026
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Il y a 11 modules dans ce cours
Run end-to-end Google Ads campaigns across Search, Display, Video, Shopping, Demand Gen, App, and Performance Max. The largest module of the course, covering account setup, keywords, ad formats, bidding, conversion tracking, remarketing, asset studio, Gemini AI, billing, and certification.
Inclus
46 vidéos2 lectures1 devoir1 évaluation par les pairs1 sujet de discussion
46 vidéos•Total 245 minutes
- Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.•6 minutes
- Google Ads Auction, Google Network, Ad Rank, Quality Score•18 minutes
- Search Campaign Creation•10 minutes
- Keywords Research, Keyword Selection, Keyword Planner Tool•13 minutes
- Keyword Match Types•6 minutes
- Negative Keywords, Negative Keyword Lists•4 minutes
- Search Terms•3 minutes
- Google Ads Formats Overview•8 minutes
- Responsive Search Ad•5 minutes
- Google Ads Extensions Overview•8 minutes
- Bidding Strategy Overview•3 minutes
- Maximize Clicks•2 minutes
- Maximize Conversions•2 minutes
- Target Impression Share•3 minutes
- Target CPA•2 minutes
- Target ROAS•2 minutes
- Enhanced CPC•3 minutes
- Display Network Overview•4 minutes
- What is Conversion Tracking & How to setup Conversion Tracking•2 minutes
- Remarketing Overview•3 minutes
- Remarketing Campaign Creation•7 minutes
- Youtube Overview•6 minutes
- Shopping Ads Overview, Google Merchant Center Account•3 minutes
- Merchant Center Account Creation•15 minutes
- Shopping Ads Campaign Creation•12 minutes
- Predefined Reports, Saved Reports, Dashboards•3 minutes
- Rules•4 minutes
- Scripts•21 minutes
- Uploads•2 minutes
- Seasonality Adjustments•2 minutes
- Create Images•9 minutes
- Bulk Edit Images•2 minutes
- Create Videos•2 minutes
- Create Videos With Images•3 minutes
- Edit Images•2 minutes
- Trim Videos•2 minutes
- Add Voice Overs•2 minutes
- Manage Assets•2 minutes
- Data Manager•3 minutes
- Dynamic Ad Feed•2 minutes
- Hotel Property Feed•2 minutes
- Page Feed•5 minutes
- Google Ads + Gemini AI•19 minutes
- Manager Accounts/My Client Center Overview•2 minutes
- Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land•3 minutes
- Google Ads Skillshop Certification•3 minutes
2 lectures•Total 10 minutes
- Welcome to the Course: Course Overview•5 minutes
- Google Ads Help: Best Practices•5 minutes
1 devoir•Total 20 minutes
- Google Ads Foundations: Account Setup, Keywords, Ads, and Extensions•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Launch a Search Ad Campaign with Conversion Tracking•10 minutes
1 sujet de discussion•Total 5 minutes
- Manual Versus Automated Bidding for a New Campaign•5 minutes
Build a Facebook business presence and run Meta ad campaigns end to end. Covers Facebook Marketing, online community building, ad campaign creation, audience targeting, the Meta pixel, video and lead-gen campaigns, business manager, ad policies, and certification, including Meta Ads + ChatGPT.
Inclus
98 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
98 vidéos•Total 422 minutes
- Why to Use Facebook to Market Your Business•6 minutes
- How to Create a Facebook Page•3 minutes
- How to Create a Facebook Profile Image•3 minutes
- How to Design a Facebook Cover Image•3 minutes
- How to Update Your Pages Info and Preferences•4 minutes
- What to Post on Your Facebook Page•7 minutes
- How to Promote Your Page and Get Likes & Engagement•9 minutes
- What is an Online Community•6 minutes
- Why Should You Start an Online Community•6 minutes
- Recommend Tools and Apps for Creating an Online Community•6 minutes
- How to Grow Your Online Community•4 minutes
- How to Create More Engagement in Your Community•5 minutes
- Quick Tips for Increasing Engagement•4 minutes
- Best Types of Posts to share in Your Community•4 minutes
- Make Consistent Posting Easier•5 minutes
- Content Tools & Apps I Use to Create and Automate Posts•4 minutes
- Make Your Posts Count More and Increase Engagement•3 minutes
- Use Analytics to Grow Your Community•3 minutes
- Facebook Ads Basics: What We will Cover•1 minute
- How Powerful are Facebook Ads•7 minutes
- How Do Facebook Ads Work: The Auction•5 minutes
- Facebook Ad Structure•3 minutes
- How To Set Up Your Facebook Ads Account•2 minutes
- Facebook Ads Metrics•12 minutes
- Facebook Ads - Account Navigation•19 minutes
- Ad Creation - What We will Cover•1 minute
- Create Your First Ad - Campaign Objectives•7 minutes
- Ad Set Name, Conversion, Campaign Score, Audience Definition•6 minutes
- Budget & Schedule & Audience Controls•4 minutes
- Advantage + Audience, Policy and Regulatory Requirements & Placements•6 minutes
- Ad name, Identity, Ad Setup•2 minutes
- Destination, Ad creative, Creative testing, Chat builder, Tracking•4 minutes
- What is an Audience and Why is it Important for Your Business•7 minutes
- Custom Audience: Website Visitors & Customer List•6 minutes
- Custom Audience: App Activity & Offline Activity•4 minutes
- Custom Audience: Catalogue & Video•4 minutes
- Custom Audience: Instagram & Lead Form•4 minutes
- Custom Audience: Events & Instant Experience•3 minutes
- Custom Audience: Facebook Page, Shopping & On-Facebook Listings•5 minutes
- Look a Like Audience & Saved Audience•5 minutes
- Facebook Ads Bidding Strategy•5 minutes
- Facebook Ads Pixel Setup•7 minutes
- Facebook Ads Conversion API•7 minutes
- Facebook Ads Pixel + Shopify Integration•3 minutes
- Create Facebook Video Ad Campaign•5 minutes
- How To Create Lead Gen Campaign•8 minutes
- App Promotion Campaign•5 minutes
- Brand Awareness Campaign•7 minutes
- Website Traffic Campaign•6 minutes
- Online Sales Campaign•5 minutes
- Engagement Campaign•6 minutes
- Meta Business Suite•3 minutes
- Facebook Ad Policies•5 minutes
- Banned Ads/Accounts•5 minutes
- Business Support Home & Billing & Payments•4 minutes
- Brand Rights Protection & Brand Safety and Suitability•6 minutes
- Business Apps & Store Locations•3 minutes
- Business Settings•6 minutes
- Media Library, Ratings & Reviews & WhatsApp Manager•3 minutes
- Ads Reporting & Audience Insights•2 minutes
- Insights & Branded Content•4 minutes
- Creative Reporting, Experiments & Traffic Analysis Report•4 minutes
- Appointments & Commerce Manager•3 minutes
- Monetisation & Orders•2 minutes
- Ad Account Settings & Ads•3 minutes
- Ad Limits Per Page & Ads Manager•2 minutes
- Advertising Settings & Audiences•2 minutes
- Automated Rules•7 minutes
- Campaign Planner•4 minutes
- Creative Hub•2 minutes
- Instant Forms, Partnership Ads Hub & Events Manager•6 minutes
- Creator Marketplace•7 minutes
- Planner•3 minutes
- Inbox, Leads Centre•4 minutes
- Content•4 minutes
- Sound Collection•4 minutes
- Live Dashboard•3 minutes
- Meta AI Business Assistant•3 minutes
- Meta Business Suite Help•2 minutes
- Ad Account Updates•1 minute
- Search & Report a Problem•2 minutes
- Notifications•1 minute
- Facebook Ads Certification•3 minutes
- Market Research & Audience Understanding•3 minutes
- Ad Copy Writing•3 minutes
- Ad Creative Creation•2 minutes
- Video Ads Scripts•2 minutes
- Full Campaign Planning•3 minutes
- Audience Targeting Ideas•3 minutes
- A/B Testing Plan•3 minutes
- Performance Analysis & Optimization•3 minutes
- Scaling Strategy•3 minutes
- Landing Page Copy Optimization•3 minutes
- Competitor Analysis•3 minutes
- Ad Angle Generation•2 minutes
- Retargeting Strategy•2 minutes
- Offer Creation•2 minutes
- Chatbot & Messenger Flow Ideas•3 minutes
1 lecture•Total 5 minutes
- Meta Business Help Center: Ads Guide•5 minutes
1 devoir•Total 20 minutes
- Facebook Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Launch a Facebook Lead-Gen Campaign with Pixel-Driven Custom Audiences•10 minutes
2 sujets de discussion•Total 10 minutes
- Lookalike Versus Custom Audiences for Cold Traffic•5 minutes
- Diagnosing a Flagged Ad Account•5 minutes
Run Microsoft Ads campaigns on the Bing/Microsoft network. Covers account setup, keywords, ad formats and extensions, bidding, the Microsoft Audience Network, UET conversion tracking, remarketing, shopping, mobile app campaigns, reports, shared library, bulk actions, planning, agency management, and certification.
Inclus
49 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
49 vidéos•Total 160 minutes
- Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup•7 minutes
- Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Navigation•13 minutes
- Search Campaign Creation•8 minutes
- Microsoft Ads Formats Overview•7 minutes
- App Install Ad•2 minutes
- Multimedia Ad•3 minutes
- Microsoft Ads Extensions Overview•7 minutes
- Action Extensions•1 minute
- App Extensions•2 minutes
- Call Extensions•1 minute
- Callout Extensions•1 minute
- Filter Link Extensions•1 minute
- Image Extensions•2 minutes
- Location Extensions•1 minute
- Price Extensions•3 minutes
- Promotion Extensions•2 minutes
- Review Extensions•2 minutes
- Sitelink Extensions•1 minute
- Structured Snippet Extensions•1 minute
- Video Extensions•2 minutes
- Bidding Strategies•5 minutes
- Audience Network Overview•2 minutes
- Audience Segments: In Market•3 minutes
- Audience Segments: Remarketing Lists•5 minutes
- Audience Segments: Combined Lists•3 minutes
- Audience Segments: Dynamic Remarketing Lists•3 minutes
- Conversion Tracking Overview•3 minutes
- How to Setup UET Tag•4 minutes
- Offline Conversions•5 minutes
- Remarketing Overview•2 minutes
- Shopping Ads Overview, Microsoft Merchant Center Store•2 minutes
- Setting Up Microsoft Merchant Center Feed: Practical•4 minutes
- Mobile App Campaign Creation: Practical•3 minutes
- Dimensions, Reports, Saved Custom Reports: Practical•3 minutes
- Business Location Feed•2 minutes
- Performance Targets•3 minutes
- Website Exclusion Lists: Practical•2 minutes
- Shared Budgets: Practical•2 minutes
- Portfolio Bid Strategies•3 minutes
- Labels•3 minutes
- Microsoft Store Ads•2 minutes
- Automated Rules•6 minutes
- Microsoft Advertising Editor•4 minutes
- Ad Preview & Diagnostic: Practical•2 minutes
- Import from Google Ads, Import from File, Import Schedule & History•2 minutes
- Experiment Campaign Creation•6 minutes
- Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settings: Practical•2 minutes
- Manage Clients as an Agency on Microsoft Advertising•4 minutes
- Microsoft Advertising Certified Professional: Practical•2 minutes
1 lecture•Total 5 minutes
- Microsoft Advertising Help: Best Practices•5 minutes
1 devoir•Total 20 minutes
- Microsoft Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Set Up a Microsoft Ads Search Campaign with UET Tracking•10 minutes
2 sujets de discussion•Total 10 minutes
- Microsoft Ads Versus Google Ads on a Limited Budget•5 minutes
- Justifying a Smaller Audience to a Client•5 minutes
Run LinkedIn ad campaigns to reach professional audiences. Covers ad formats, bidding strategy, audience templates, conversion tracking, retargeting, lead gen, dynamic, carousel, conversation, message, document, video, and event ads, plus reports, billing, business manager, and certification.
Inclus
39 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
39 vidéos•Total 149 minutes
- LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.•4 minutes
- Linkedin Ads Auction, Bid Price & Relevancy Score•3 minutes
- LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation•14 minutes
- Website Visits Campaign Creation•8 minutes
- Single Image Ad•2 minutes
- Carousal Image Ad•2 minutes
- Video Ad•1 minute
- Text Ad•2 minutes
- Spotlight Ad•1 minute
- Document Ad•2 minutes
- Conversation Ad•2 minutes
- Event Ad•2 minutes
- Follower Ad•1 minute
- Job Ad•2 minutes
- Bidding Strategy•4 minutes
- Audiences Overview•4 minutes
- Audiences•3 minutes
- Locations•2 minutes
- Audience Attributes•5 minutes
- Matched Audiences•4 minutes
- What is Conversion Tracking & How to Setup Conversion Tracking•2 minutes
- Sitewide Insight Tag Page Load conversion•7 minutes
- Event specific Insight Tag conversion•6 minutes
- Event specific pixel conversion•6 minutes
- Retargeting Overview•3 minutes
- Retargeting Campaign Creation•5 minutes
- LinkedIn Lead Generation Ad Campaigns•8 minutes
- View and Download Leads, Metrics, and Analytics for Lead Gen Form Campaigns•2 minutes
- LinkedIn Dynamic Ad Campaign Creation•5 minutes
- LinkedIn Carousel Image Ad Campaign•6 minutes
- Conversation Ad Campaign•7 minutes
- Document Ad Campaign•5 minutes
- LinkedIn Video Ad Campaign•5 minutes
- LinkedIn Event Ad Campaign•4 minutes
- LinkedIn Direct Sponsored Content Single Image Ad Campaign•3 minutes
- How to Use Reports in LinkedIn•3 minutes
- Billing Center•2 minutes
- Business Manager Overview•2 minutes
- LinkedIn Ads Certification•2 minutes
1 lecture•Total 5 minutes
- LinkedIn Marketing Solutions: Ads Best Practices•5 minutes
1 devoir•Total 20 minutes
- LinkedIn Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Launch a LinkedIn Lead-Gen Campaign with Matched Audiences•10 minutes
2 sujets de discussion•Total 10 minutes
- Native Lead-Gen Forms Versus an External Landing Page•5 minutes
- Justifying LinkedIn's Cost per Lead•5 minutes
Run TikTok ad campaigns from account setup to optimization. Covers TikTok's auction, ad group targeting, creative section, audience and video insights, automated rules, attribution, and account safety controls.
Inclus
19 vidéos1 lecture1 devoir1 évaluation par les pairs1 sujet de discussion
19 vidéos•Total 73 minutes
- Section Overview•2 minutes
- Introduction•2 minutes
- How to Open A TikTok Ads Account•2 minutes
- Auction Basics•2 minutes
- TikTok Ads Manager Overview•7 minutes
- Campaign Structure•2 minutes
- Campaign Level•4 minutes
- Ad Group: Customer Targeting•4 minutes
- Ad Level•3 minutes
- Lead Gen Campaign Creation•12 minutes
- Website Traffic Campaign Creation•4 minutes
- Audience Manager, Comments•7 minutes
- Creative Section•3 minutes
- Automated Rules•4 minutes
- Leads, Recommendation Center•3 minutes
- Custom Reports•3 minutes
- Audience Insights, Comment Insights, Video Insights•3 minutes
- Attribution Analytics, Creative Inspirations•3 minutes
- Account Setup, Brand Safety Hub, Finance, Documents•4 minutes
1 lecture•Total 5 minutes
- TikTok for Business: Ads Manager Guide•5 minutes
1 devoir•Total 20 minutes
- TikTok Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Launch a TikTok Lead-Gen Campaign with Custom Targeting•10 minutes
1 sujet de discussion•Total 5 minutes
- Spark Ads Versus Standard In-Feed Ads•5 minutes
Run X ad campaigns to drive traffic, reach, and conversions. Covers ad structure, account setup, campaign objectives, ad group bid types, audience demographics, device targeting, placements, ad creative, and conversion tracking.
Inclus
17 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
17 vidéos•Total 73 minutes
- Section Overview•1 minute
- Introduction•3 minutes
- 5 Reasons Why You Should Use X Ads•5 minutes
- X Ads Structure•3 minutes
- How To Set Up Your X Ads Account•3 minutes
- X Campaign Objectives•6 minutes
- Setting Up A X Ad Campaign To Drive Traffic•3 minutes
- Ad Group Details & Bid Types•6 minutes
- Audience Demographics: Gender, Age & Location•4 minutes
- Ad Group: Devices•3 minutes
- Targeting Features•7 minutes
- Placements•3 minutes
- X Ad Creative•3 minutes
- Setting Up A X Ad Campaign To Get More Reach•10 minutes
- How To Set Up X Conversion Tracking•6 minutes
- X Custom Audiences: Lists•4 minutes
- X Custom Audiences: Website Activity•4 minutes
1 lecture•Total 5 minutes
- X Business: Advertising Help Center•5 minutes
1 devoir•Total 20 minutes
- X Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Set Up X Conversion Tracking and a Custom Audience•10 minutes
2 sujets de discussion•Total 10 minutes
- Advertising on X Without an Organic Presence•5 minutes
- Setting Audience: Size Expectations•5 minutes
Run Pinterest ad campaigns aimed at brand awareness, performance, and video views. Covers account setup, ad group bid types, creative, conversion tracking, custom audiences, analytics, and the Pinterest business manager.
Inclus
24 vidéos1 lecture1 devoir1 évaluation par les pairs1 sujet de discussion
24 vidéos•Total 69 minutes
- Section Overview•1 minute
- Pinterest Ads Overview•3 minutes
- Why is Pinterest Advertising Unique•3 minutes
- Pinterest Ads Account Structure•2 minutes
- How To Set Up Your Pinterest Ads Account•1 minute
- Pinterest Campaign Objectives•2 minutes
- Setting Up A Pinterest Ad Campaign To Drive Brand Awareness•3 minutes
- Ad Group Details & Bid Types•3 minutes
- Targeting Details•6 minutes
- Pinterest Ad Creative•5 minutes
- Performance + Campaign Creation•3 minutes
- Video Campaign Creation•4 minutes
- Pinterest Conversion Tracking•4 minutes
- Pinterest Custom Audiences•5 minutes
- Pinterest Business Manager•3 minutes
- Pinterest Billing•1 minute
- Pinterest Ad Reports•4 minutes
- Ad Recommendations•2 minutes
- Ad Account History•2 minutes
- Pinterest Analytics•2 minutes
- Audience Insights•3 minutes
- Conversion Insights•2 minutes
- Pinterest Trends•3 minutes
- Bulk Editor•2 minutes
1 lecture•Total 5 minutes
- Pinterest Business: Advertising Best Practices•5 minutes
1 devoir•Total 20 minutes
- Pinterest Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Configure Pinterest Conversion Tracking and a Custom Audience•10 minutes
1 sujet de discussion•Total 5 minutes
- Idea Pin Ads Versus Standard Product Pins•5 minutes
Reach high-intent audiences on Quora with brand awareness, traffic, video view, lead-gen, conversion, and app-install campaigns. Covers Quora ad formats, custom audiences, lead-gen forms, and reporting.
Inclus
16 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
16 vidéos•Total 53 minutes
- Section Overview•1 minute
- Quora Ads Overview, Quora Ads Formats, Where Quora Ads Appear•2 minutes
- Why Run Ads On Quora•2 minutes
- How To Sign Up For Quora•1 minute
- Structure Of A Quora Ads Campaign•1 minute
- Quora Ads Campaign Objectives•2 minutes
- How to Create Brand Awareness Campaign•6 minutes
- How To Create Website Traffic Campaign•4 minutes
- How To Create Video View Campaigns•3 minutes
- How To Create Lead Gen Campaigns•7 minutes
- How To Create Conversion Campaigns•5 minutes
- How To Create App Installs Campaign•4 minutes
- How To Set Up Conversion Tracking•3 minutes
- Quora Ads Custom Audiences•6 minutes
- Quora Ads Lead Gen Form•2 minutes
- Quora Ads Reporting•2 minutes
1 lecture•Total 5 minutes
- Quora for Business: Advertiser Resources•5 minutes
1 devoir•Total 20 minutes
- Quora Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Launch a Quora Lead-Gen Campaign•10 minutes
2 sujets de discussion•Total 10 minutes
- Quora Versus LinkedIn for a B2B Funnel•5 minutes
- Reaching a Niche Audience with Topic Targeting•5 minutes
Run Reddit campaigns that reach engaged subreddits, from brand awareness through conversion and app install. Covers ads structure, account navigation, audience and events managers, AI copywriter, and the Reddit business manager.
Inclus
19 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
19 vidéos•Total 72 minutes
- Section Overview•1 minute
- Reddit Ads Overview, Reddit Ads Formats, Where Reddit Ads Appear•3 minutes
- Why Run Ads On Reddit•3 minutes
- How To Sign Up For Reddit Ads•1 minute
- Reddit Ads Structure•1 minute
- Reddit Ads Account Navigation•6 minutes
- Reddit Ads Campaign Objectives•3 minutes
- How to Create Brand Awareness Campaign•7 minutes
- How To Create Website Traffic Campaign•7 minutes
- How To Create Video View Campaigns•4 minutes
- How To Create Conversion Campaigns•5 minutes
- How To Create App Installs Campaign•6 minutes
- Audience Manager•5 minutes
- Events Manager•4 minutes
- Report Manager•3 minutes
- Campaign Import, Bulk Import•3 minutes
- AI Copywriter, Ad Inspiration, Post Library•5 minutes
- History, Brand Safety, Billing•3 minutes
- Business Manager•2 minutes
1 lecture•Total 5 minutes
- Reddit Business: Advertising Resources•5 minutes
1 devoir•Total 20 minutes
- Reddit Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Run a Reddit Brand-Awareness Campaign with Subreddit Targeting•10 minutes
2 sujets de discussion•Total 10 minutes
- Subreddit Targeting Versus Interest Targeting•5 minutes
- Handling Community Pushback on an Ad•5 minutes
Run ShareChat ad campaigns that reach Indian-language audiences across awareness, consideration, and conversion objectives. Covers ads structure, account navigation, reports, event manager, and audience targeting.
Inclus
11 vidéos1 lecture1 devoir1 évaluation par les pairs2 sujets de discussion
11 vidéos•Total 37 minutes
- Section Overview•1 minute
- ShareChat Ads Overview, ShareChat Ads Formats, Where ShareChat Ads Appear•4 minutes
- Why Run Ads On ShareChat•4 minutes
- How To Sign Up For ShareChat Ads•1 minute
- ShareChat Ads Account Navigation•3 minutes
- How to Create Brand Awareness Campaign•9 minutes
- How To Create Consideration Campaign•3 minutes
- How To Create Conversion Campaign•4 minutes
- ShareChat Ads Reports•3 minutes
- ShareChat Ads Event Manager•3 minutes
- ShareChat Ads Target Audience•3 minutes
1 lecture•Total 5 minutes
- ShareChat for Business: Advertiser Guide•5 minutes
1 devoir•Total 20 minutes
- ShareChat Ads•20 minutes
1 évaluation par les pairs•Total 10 minutes
- Hands-On-Learning: Plan a ShareChat Campaign for an Indian-Language Audience•10 minutes
2 sujets de discussion•Total 10 minutes
- ShareChat Versus Meta for Tier-2 and Tier-3 India•5 minutes
- Adapting Creative and Language for ShareChat•5 minutes
Reach mobile-first audiences with Snapchat ad campaigns across awareness, traffic, leads, app promotion, and sales. Covers Snapchat ads structure, events manager, audiences, pixel, creative library, lens folders, camera kit, and business dashboard.
Inclus
19 vidéos1 lecture1 devoir2 évaluations par les pairs2 sujets de discussion
19 vidéos•Total 80 minutes
- Section Overview•1 minute
- SnapChat Ads Overview, SnapChat Ads Formats, Where SnapChat Ads Appear•3 minutes
- Why Run Ads On SnapChat•3 minutes
- How To Sign Up For SnapChat Ads•1 minute
- SnapChat Ads Structure•1 minute
- SnapChat Ads Account Navigation•9 minutes
- SnapChat Ads Campaign Objectives•3 minutes
- How to Create Brand Awareness Campaign•9 minutes
- How To Create Traffic Campaign•6 minutes
- How To Create Leads Campaign•7 minutes
- How To Create App Promotion Campaign•6 minutes
- How To Create Sales Campaign•4 minutes
- SnapChat Ads Events Manager•3 minutes
- SnapChat Ads Audiences•6 minutes
- SnapChat Ads Pixel, Apps, Catalogs•3 minutes
- Snapchat Creative Library, Lens Folders, Create Lens & Filter•4 minutes
- SnapChat Audience Insights, Reports, Campaign Lab•5 minutes
- SnapChat Camera Kit, Developer Portal•3 minutes
- SnapChat Business Dashboard, Billing, Public Profiles, Lens Creator Marketplace•3 minutes
1 lecture•Total 5 minutes
- Snapchat for Business: Advertising Best Practices•5 minutes
1 devoir•Total 20 minutes
- Snapchat Ads•20 minutes
2 évaluations par les pairs•Total 40 minutes
- Hands-On-Learning: Configure Snapchat Events Tracking and a Sales Campaign•10 minutes
- Project: Multi-Platform Paid Campaign Plan•30 minutes
2 sujets de discussion•Total 10 minutes
- Snapchat Versus TikTok in the Funnel•5 minutes
- Using AR Lenses to Differentiate a Launch•5 minutes
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