Competitive Advantage and Market Positioning Strategies

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Competitive Advantage and Market Positioning Strategies

Ce cours fait partie de Spécialisation "Marketing Strategy & Management"

Instructeur : Sage Instructors

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4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Analyze competitive advantage strategies to strengthen market positioning and business performance
Identify target markets and evaluate customer segments for strategic marketing initiatives
Develop product and pricing strategies that communicate and reinforce customer value propositions

Détails à connaître

Certificat partageable

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Récemment mis à jour !

juillet 2026

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4 devoirs

Enseigné en Anglais

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Ce cours fait partie de la Spécialisation "Marketing Strategy & Management"

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Il y a 4 modules dans ce cours

Develop the strategic marketing skills needed to create competitive advantage and position products effectively in dynamic markets. This course explores how organizations identify target audiences, strengthen market positioning, and communicate value propositions that influence customer decisions and long-term business success.

You will learn how to analyze target markets, design product strategies, and apply pricing approaches that reinforce brand value and competitive differentiation. The course provides practical insights into aligning customer needs with strategic business goals, helping you improve decision-making and marketing effectiveness in real-world scenarios. What makes this course distinctive is its combination of strategic marketing concepts with practical market positioning applications. By connecting theory with customer-focused business strategies, the course helps learners understand how organizations create and sustain value in competitive industries. This course is ideal for marketing professionals, business students, entrepreneurs, and aspiring strategists looking to strengthen their understanding of market positioning and competitive strategy. Basic business or marketing knowledge is beneficial, but no advanced experience is required. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades, Packt has helped learners build practical skills through expert-led educational resources focused on real-world applications. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. Copyright ©2023 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.

This module examines how organizations can build and sustain a strategic competitive advantage through innovation, cost leadership, customer intimacy, and strategic alliances. Learners will explore various competitive marketing moves, including defensive, flanking, and guerrilla strategies, and consider the role of sustainability in delivering unique value to customers. Practical insights and real-world examples will help you understand how to analyze competitors and strengthen your organization's market position.

Inclus

1 vidéo11 lectures1 devoir

1 vidéoTotal 1 minute

Overview1 minute

11 lecturesTotal 60 minutes

Introduction7 minutes
6.2 Learning Objectives5 minutes
Traditional Bases for Competitive Advantage8 minutes
6.4 Know Thyself5 minutes
Strategic Alliances5 minutes
6.5 Competitive Marketing Moves4 minutes
Defensive Moves6 minutes
Flanking Moves5 minutes
Guerrilla Attack6 minutes
Sustainability as Another Source of Competitive Advantage5 minutes
6.7 Summary4 minutes

1 devoirTotal 16 minutes

Strategic Advantage and Sustainable Practices16 minutes

This module explores the process of segmenting audiences, selecting target markets, and positioning products to maximize marketing effectiveness. Learners will examine real-world examples, including niche and sustainability-focused strategies, and gain insights into avoiding common pitfalls such as stereotyping. By the end, you'll understand how to identify and engage the consumers most likely to respond to your marketing efforts.

Inclus

1 vidéo10 lectures1 devoir

1 vidéoTotal 1 minute

Overview1 minute

10 lecturesTotal 57 minutes

Introduction4 minutes
7.1 "Off The Wall" Targeting of Outcasts and Misfits4 minutes
7.2 Learning Objectives6 minutes
7.4 Segmentation Process14 minutes
Selecting the Ideal Group of Consumers: Targeting6 minutes
Differentiating Your Product from the Competition: Positioning8 minutes
A Note on Stereotyping5 minutes
7.6 The Sustainability Market4 minutes
Sustainable Market Trends2 minutes
7.7 Summary4 minutes

1 devoirTotal 16 minutes

Target Markets and Consumer Strategies16 minutes

This module examines how organizations develop compelling value propositions through product strategies, innovation, and branding. Learners will explore concepts such as design thinking, sustainability, life cycle assessment, and market entry tactics to adapt to evolving market trends. Real-world examples and leadership insights provide practical perspectives on creating and managing successful products.

Inclus

1 vidéo10 lectures1 devoir

1 vidéoTotal 1 minute

Overview1 minute

10 lecturesTotal 54 minutes

Introduction4 minutes
8.1 KFC Knows it's not Just about the Chicken5 minutes
8.2 Learning Objectives5 minutes
Design Thinking5 minutes
Sustainability-Related Products2 minutes
Life Cycle Assessment8 minutes
New Product Innovation8 minutes
Branding and Brand Management8 minutes
Market Entry Strategies5 minutes
8.6 Product Tactics4 minutes

1 devoirTotal 16 minutes

Product Strategy Fundamentals16 minutes

This module explores how businesses use consumer search data and value-based pricing to anticipate market trends and gain a competitive edge. Learners will examine the relationship between price, perceived value, and quality, as well as the impact of externalized costs and various pricing strategies and tactics. Practical insights into new product pricing and product line decisions are also covered.

Inclus

1 vidéo10 lectures1 devoir

1 vidéoTotal 1 minute

Overview1 minute

10 lecturesTotal 55 minutes

Introduction4 minutes
9.1 Is Crypto the Future?4 minutes
9.3 The Importance of Pricing6 minutes
Externalized Costs6 minutes
9.5 Customer Perceptions of Price and Value6 minutes
Perceptions of Quality4 minutes
9.7 Pricing Strategies9 minutes
Product Line Pricing6 minutes
New Product Pricing Strategies6 minutes
9.8 Pricing Tactics4 minutes

1 devoirTotal 16 minutes

Pricing Strategies and Consumer Behavior16 minutes

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Instructeur

Sage Instructors

Sage Publications

62 Cours1 666 apprenants

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Sage Publications

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