Explore the origins, evolution, and foundational theories of mass communication and media. This course provides a comprehensive introduction to key concepts, models, and the cultural context of media in society.
This course guides learners through the historical development of mass media, the emergence of new media, and the major theoretical frameworks that have shaped the field. You will examine the rise and transformation of media, core communication models, and the interplay between media, society, and culture. By the end of the course, you will have a solid understanding of how media functions as a social institution and how various theories explain its impact on culture and society. The course combines clear explanations of theoretical concepts with engaging analyses of historical and contemporary media developments. Learners will build a strong foundation in media theory through a structured sequence of readings, videos, and quizzes. This course is part one of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on McQuail's Media and Mass Communication Theory, by Denis McQuail and Mark Deuze. Copyright ©2020 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
