This module explores the classification of media genres and formats, examining how they influence storytelling and audience interpretation. Learners will analyze cultural frameworks, media logic, and framing techniques to understand how meanings are constructed in media texts. The module also covers intertextuality, realism, and the evolution of media content across platforms.

This module explores the evolution of the audience concept in media and communication, examining how audiences are constructed, measured, and understood across different research traditions. Learners will gain insight into the theoretical and practical implications of audience research for media strategies and public engagement.

This module explores the psychological, social, and structural factors that influence audience formation and media engagement. Learners will gain insights into how media use is shaped by individual traits, societal norms, and cultural contexts. The content also examines theoretical models that explain audience behavior and the evolving nature of media consumption.

This module explores the theoretical and historical development of media effects, examining how media influences people's attitudes, behaviors, and beliefs. It covers key models of media impact, including limited power, negotiated influence, and reciprocal effects, and investigates how these concepts have evolved over time. Learners will gain a comprehensive understanding of how media can shape public perception and behavior through various mechanisms.

This module explores the impact of media on social behavior, public opinion, and political communication through key theories and empirical research. It examines how media shapes perceptions of reality, influences public discourse, and affects individual and collective actions over time.

This module explores the historical development and theoretical evolution of mass communication, focusing on key shifts in media studies and the emergence of a 'grand narrative' that frames the field. Learners will gain insights into how mass communication has adapted over time and the role of new media in shaping contemporary discourse.