Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.
Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 3 modules dans ce cours
Showcase your SEO, generative AI (GenAI), and Generative Engine Optimization (GEO) skills to employers! This capstone course is your opportunity to demonstrate you have the design, implementation, and AI-driven SEO skills businesses need.
During the course, you’ll apply your skills and knowledge to a portfolio-worthy SEO and GEO project that integrates traditional SEO, generative AI (GenAI), and GEO techniques.
Through guided labs, you’ll develop keyword clusters, generate AI-optimized blog content, and build structured data and schema for AI search engines. You’ll also compile a case study highlighting your process, insights, and measurable results.
The course concludes with a final project, glossary, and career-focused lessons on job readiness and freelancing.
Once you’ve successfully completed the course, you’ll have a comprehensive SEO project portfolio that showcases your strategic planning skills and hands-on SEO implementation capabilities—perfect for in-demand roles in SEO, AI-powered digital marketing, and content optimization. Enroll today!
In this module, you'll step into the role of a newly hired SEO Executive for a hypothetical brand. After a brief brand overview, you'll be tasked with performing key SEO activities that simulate real-world practice. You'll research and build a keyword strategy, develop an on-page optimization plan, and apply structured SEO thinking to strengthen the brand's digital presence.
Inclus
3 vidéos1 lecture2 devoirs4 plugins
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3 vidéos•Total 15 minutes
Course Introduction•3 minutes
Capstone Overview•5 minutes
Recap: SEO and Content Marketing•7 minutes
1 lecture•Total 2 minutes
Reading: Course Overview•2 minutes
2 devoirs•Total 31 minutes
Graded Quiz: SEO Project•21 minutes
Checklist: SEO and Content Marketing•10 minutes
4 plugins•Total 113 minutes
Reading: Project Overview and Requirements•90 minutes
Reading: How to Make the Most of This Course•2 minutes
Reading: Overview of SEO and Content Marketing•6 minutes
Lab: Build a Keyword and On-Page Plan for GreenSip•15 minutes
AI and GEO Project
Module 2•2 heures à terminer
Détails du module
In this module, you'll apply your learning by executing two hands-on projects focused on the use of Generative AI in SEO and content optimization for GEO. These projects will allow you to demonstrate proficiency in both traditional SEO techniques and AI-driven optimization strategies. You'll showcase how Generative AI can enhance productivity, creativity, and precision, while gaining practical experience in the emerging growth area of GEO.
Inclus
2 vidéos3 devoirs4 plugins
Afficher les informations sur le contenu du module
2 vidéos•Total 14 minutes
Recap: Generative AI for SEO•7 minutes
Recap: Optimizing GEO Content•7 minutes
3 devoirs•Total 41 minutes
Graded Quiz: AI and GEO Project•21 minutes
Checklist: Generative AI for SEO•10 minutes
Checklist: Optimizing GEO Content•10 minutes
4 plugins•Total 43 minutes
Reading: Overview of AI for SEO and Prompts •8 minutes
Lab: Accelerate On-Page and Blog Creation with GenAI•15 minutes
Reading: Overview of GEO•5 minutes
Lab: Make Content Machine-Readable and Answer-Ready•15 minutes
Project Submission, Final Assessment, and Course Wrap-Up
Module 3•2 heures à terminer
Détails du module
In this module, you will take a graded quiz to assess your overall mastery of the concepts learned in this specialization. The module includes a course glossary to reinforce key terminology and concepts. The course concludes with a wrap-up that summarizes key takeaways and guides you on how to apply your learning in your career, along with some helpful videos that will guide you on how you can further your newly found skills in your career or in freelancing.
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3 vidéos•Total 17 minutes
Course Wrap-Up •3 minutes
Job Search Tips•7 minutes
Getting Successful as a Freelancer•7 minutes
2 lectures•Total 3 minutes
Reading: Congratulations and Next steps•2 minutes
Thanks from the Course Team•1 minute
1 devoir•Total 30 minutes
Graded Quiz: Final Assessment •30 minutes
1 élément d'application•Total 20 minutes
Final Project: Submission and Evaluation•20 minutes
1 plugin•Total 30 minutes
Course Glossary: SEO, Generative AI, and GEO Capstone Project•30 minutes
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
In a world marked by relentless evolution, versatility, adaptability, and interdisciplinary skills are key to thriving professionally. At SkillUp, we focus on designing outcome-driven skill-development programs that transform lives and careers worldwide.
Whether it’s landing your first job, advancing in your career, mastering efficiency in your role, or making breakthroughs in diverse careers, our courses equip you with the skills and confidence to set you up to hit the ground running.
Combining sound instructional design, engaging multimedia, and real-world problem-solving, we create learning journeys that build knowledge step by step. We present learners with open-ended, real-world problems that help them apply acquired knowledge as they progress through their learning journey. This also allows learners to develop critical thinking, problem-solving, and collaborative skills.
Our courses, specializations, professional certificates, and virtual and blended learning programs help learners and organizations upskill on the world’s latest technologies, functional domains, and human skills.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
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Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
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Étudiant(e) depuis 2021
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Chaitanya A.
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Yes, you will develop a simulated, portfolio-ready SEO project for a hypothetical client scenario.
Why do employers value capstone projects?
Capstone projects show that you can apply your learning to solve real business problems. They give employers clear proof of your ability to use SEO, GEO, and GenAI tools in practical, results-driven ways.
How does a capstone help me demonstrate job-ready skills?
It lets you move beyond theory and build something that mirrors real-world work. You’ll show that you can plan, analyze, and deliver measurable outcomes—the kind of capabilities employers look for in digital and data-driven roles.
Can I include my capstone project in my professional portfolio?
Absolutely. A well-executed capstone adds credibility to your portfolio, helping you stand out in interviews and online profiles by highlighting your ability to deliver end-to-end digital strategies using SEO, GEO, and GenAI.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.