Generative AI is not replacing marketers, it is separating those who use it strategically from those who do not. The difference shows up in content quality, campaign speed, and the ability to do more with the same resources. This program teaches you how to build that advantage.
Generative AI for Marketing Execution is an intermediate program designed for digital marketers, content creators, marketing operations professionals, and campaign managers who want to integrate AI tools into every stage of their marketing execution workflow. Across eight focused courses, you will master the complete AI-powered marketing toolkit: evaluating AI-generated market insights and selecting tools for your tech stack, using ChatGPT to draft and scale email sequences, generating personalized content with dynamic prompt templates, creating and optimizing campaign visuals for A/B testing, applying AI prompts for SEO-friendly content, analyzing competitor signals and designing SEO counter-strategies, building AI-enhanced lead nurturing workflows with CLV analysis, and executing multi-channel ad campaigns with UTM tracking and performance optimization.
You will work with tools including ChatGPT, generative AI image platforms, HubSpot, Meta Ads Manager, Google Ads, and SEO analytics tools throughout.
By the end of the program, you will be equipped to produce higher-quality marketing outputs faster, personalize at scale, & make more defensible execution decisions grounded in AI-assisted insight.
Projet d'apprentissage appliqué
Throughout this program, you will complete hands-on projects that reflect real AI-powered marketing workflows. You will analyze AI-generated market insights using a structured evaluation framework and build campaign-ready strategy summaries. You will use ChatGPT to draft, evaluate, and iterate email sequences using prompt templates and brand voice guidelines. You will design dynamic content blocks and AI-generated personalization variations for A/B testing, and write AI-powered prompts to generate optimized meta descriptions and SEO-friendly content. You will generate campaign visual variations using generative AI, compress and prepare assets for upload to a CMS, and set up multi-channel ad campaigns across Meta and Google Ads with UTM tracking and budget reallocation analysis. You will also design AI-enhanced lead nurturing workflows and analyze Customer Lifetime Value to identify high-return audiences. Each project produces a practical, portfolio-ready artifact.
