Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that.
Across three courses, you'll construct a complete, research-backed marketing plan covering goals, research, pricing, and implementation; diagnose and strengthen your strategy with buyer personas, competitive analysis, customer journey mapping, and KPI-driven budget decisions; and apply consumer neuroscience to shape perception, build brand memory, and match your messaging to the way the brain makes purchasing decisions.
By the end, you'll have a complete marketing plan and the strategic and behavioral science toolkit to make every future marketing decision sharper.
Projet d'apprentissage appliqué
Through hands-on projects, you'll construct a complete six-section marketing plan covering research, SWOT analysis, pricing, promotions, and implementation budget; diagnose your strategy's gaps by building a buyer persona, competitive analysis, customer journey map, and KPI benchmarking plan; and evaluate and redesign marketing activations using consumer neuroscience frameworks for perception, memory, and decision-making.
