Important: The focus of this course is on math - specifically, data-analysis concepts and methods - not on Excel for its own sake. We use Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual Basic, Pivot Tables, or other intermediate-to-advanced Excel functionality.
This course is part of the Excel to MySQL: Analytic Techniques for Business Specialization
Offered By
About this Course
401,281 recent views
Learner Career Outcomes
23%
started a new career after completing these courses
21%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 21 hours to complete
English
Subtitles: English
Skills you will gain
Binary ClassificationData AnalysisMicrosoft ExcelLinear Regression
Learner Career Outcomes
23%
started a new career after completing these courses
21%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 21 hours to complete
English
Subtitles: English
Offered by
Duke University
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
Syllabus - What you will learn from this course
1 hour to complete
About This Course
This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will assume the role of a business data analyst for a bank, and develop two different predictive models to determine which applicants for credit cards should be accepted and which rejected. Your first model will focus on minimizing default risk, and your second on maximizing bank profits. The two models should demonstrate to you in a practical, hands-on way the idea that your choice of business metric drives your choice of an optimal model.The second big idea this course seeks to demonstrate is that your data-analysis results cannot and should not aim to eliminate all uncertainty. Your role as a data-analyst is to reduce uncertainty for decision-makers by a financially valuable increment, while quantifying how much uncertainty remains. You will learn to calculate and apply to real-world examples the most important uncertainty measures used in business, including classification error rates, entropy of information, and confidence intervals for linear regression. All the data you need is provided within the course, and all assignments are designed to be done in MS Excel. The course will give you enough practice with Excel to become fluent in its most commonly used business functions, and you’ll be ready to learn any other Excel functionality you might need in future (module 1). The course does not cover Visual Basic or Pivot Tables and you will not need them to complete the assignments. All advanced concepts are demonstrated in individual Excel spreadsheet templates that you can use to answer relevant questions. You will emerge with substantial vocabulary and practical knowledge of how to apply business data analysis methods based on binary classification (module 2), information theory and entropy measures (module 3), and linear regression (module 4 and 5), all using no software tools more complex than Excel.
1 hour to complete
2 videos (Total 11 min), 2 readings
2 readings
Specialization Overview10m
Course Overview10m
2 hours to complete
Excel Essentials for Beginners
In this module, will explore the essential Excel skills to address typical business situations you may encounter in the future. The Excel vocabulary and functions taught throughout this module make it possible for you to understand the additional explanatory Excel spreadsheets that accompany later videos in this course.
2 hours to complete
8 videos (Total 52 min), 1 reading, 2 quizzes
8 videos
Basic Excel Vocabulary; Intro to Charting7m
Arithmetic in Excel2m
Functions on Individual Cells3m
Functions on a Set of Numbers10m
Functions on Ordered Pairs of Data8m
Sorting Data in Excel5m
Introduction to the Solver Plug-in8m
1 reading
Tips for Success10m
2 practice exercises
Excel Essentials Practice30m
Excel Essentials30m
2 hours to complete
Binary Classification
Separating collections into two categories, such as “buy this stock, don’t but that stock” or “target this customer with a special offer, but not that one” is the ultimate goal of most business data-analysis projects. There is a specialized vocabulary of measures for comparing and optimizing the performance of the algorithms used to classify collections into two groups. You will learn how and why to apply these different metrics, including how to calculate the all-important AUC: the area under the Receiver Operating Characteristic (ROC) Curve.
2 hours to complete
6 videos (Total 46 min), 1 reading, 2 quizzes
6 videos
Bombers and Seagulls: Confusion Matrix8m
Costs Determine Optimal Threshold4m
Calculating Positive and Negative Predictive Values5m
How to Calculate the Area Under the ROC Curve11m
Binary Classification with More than One Input Variable7m
1 reading
Tips for Success10m
2 practice exercises
Binary Classification (practice)30m
Binary Classification (graded)45m
2 hours to complete
Information Measures
In this module, you will learn how to calculate and apply the vitally useful uncertainty metric known as “entropy.” In contrast to the more familiar “probability” that represents the uncertainty that a single outcome will occur, “entropy” quantifies the aggregate uncertainty of all possible outcomes.
2 hours to complete
7 videos (Total 42 min), 1 reading, 2 quizzes
7 videos
Probability and Entropy7m
Entropy of a Guessing Game7m
Dependence and Mutual Information3m
The Monty Hall Problem8m
Learning from One Coin Toss, Part 15m
Learning From One Coin Toss, Part 28m
1 reading
Tips for Success10m
2 practice exercises
Using the Information Gain Calculator Spreadsheet (practice)30m
Information Measures (graded)45m
3 hours to complete
Linear Regression
The Linear Correlation measure is a much richer metric for evaluating associations than is commonly realized. You can use it to quantify how much a linear model reduces uncertainty. When used to forecast future outcomes, it can be converted into a “point estimate” plus a “confidence interval,” or converted into an information gain measure. You will develop a fluent knowledge of these concepts and the many valuable uses to which linear regression is put in business data analysis. This module also teaches how to use the Central Limit Theorem (CLT) to solve practical problems. The two topics are closely related because regression and the CLT both make use of a special family of probability distributions called “Gaussians.” You will learn everything you need to know to work with Gaussians in these and other contexts.
3 hours to complete
11 videos (Total 73 min), 1 reading, 3 quizzes
11 videos
Introduction to Standardization4m
Standard Normal Probability Distribution in Excel7m
Calculating Probabilities from Z-scores4m
Central Limit Theorem3m
Algebra with Gaussians6m
Markowitz Portfolio Optimization12m
Standardizing x and y Coordinates for Linear Regression6m
Standardization Simplifies Linear Regression9m
Modeling Error in Linear Regression10m
Information Gain from Linear Regression5m
1 reading
Tips for Success10m
3 practice exercises
The Gaussian (practice)30m
Regression Models and PIG (practice)45m
Parametric Models for Regression (graded)45m
Reviews
TOP REVIEWS FROM MASTERING DATA ANALYSIS IN EXCEL
by JEOct 30, 2015
The course deserves a 5-star rating because: (1) content is relevant, (2) the professor is concise and possesses great teaching skills, and (3) the learning modules are applicable to daily problems.
by MCFeb 27, 2016
Highly useful and practical course. it can be a bit challenging for Uni graduate from irrelevant field. the First course and the visualisation course from this series of specialisation is okay .
by NCDec 19, 2016
Overall, the course material is good with many example. Need a general knowledge with mathematical and statistical from the beginning to pass the exam, because course slide is a little bit fast.
by JLApr 14, 2018
This course is worth taking by anyone who needs to have a better understanding of how the most efficient and best decisions in the market place are taken using Data management simply in Excel.
About the Excel to MySQL: Analytic Techniques for Business Specialization
Formulate data questions, explore and visualize large datasets, and inform strategic decisions.
In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.
The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I receive a transcript from Duke University for completing this course?
No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions? Visit the Learner Help Center.
