Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone. A business card, brochure, or website that has good design provides content that is more inviting, more easily comprehensible and is faster to process. Design isn’t about “making it look pretty,” it’s also about content, layout and audience analysis.
This course is part of the Graphic Design Elements for Non-Designers Specialization
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About this Course
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Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Recognize ways to work with graphic designers and other creative professionals.
Understand the history and design process of the graphic design profession.
Compare the concepts of balance, proximity, alignment, repetition, contrast and space.
Discover the use of white space to develop shape, form, and structure in graphic projects.
Skills you will gain
- Color Theory
- online design
- textual elements
- Graphic Design
- Print Design
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Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
What is Graphic Design?
Elements of Design
Basic Concepts of Design
Reviews
- 5 stars76.81%
- 4 stars17.84%
- 3 stars2.84%
- 2 stars1.25%
- 1 star1.25%
TOP REVIEWS FROM BASIC ELEMENTS OF DESIGN: DESIGN PRINCIPLES AND SOFTWARE OVERVIEW
I had a very good time learning and practicing the design principles through the assignments and peer group assessment. Over all it was a great time of learning. Thank you so much.
This course is very good to understand basic principles of design. You will get basic skills to observe materials that come to your hands.
This course is great for beginners regarding design principles but if you're looking for more applications on design, you may need to check tutorials or other references.
It's a good start to knowing what graphic design is all about, this course offers good understanding of basic level on graphic design.
About the Graphic Design Elements for Non-Designers Specialization

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