About this Course
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2 ratings
1 reviews
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Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 28 hours to complete

Suggested: 7 weeks of study, 2-3 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 28 hours to complete

Suggested: 7 weeks of study, 2-3 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Week 1 Initial case analysis

Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure. ...
Reading
1 video (Total 3 min), 5 readings, 2 quizzes
Video1 video
Reading5 readings
Capstone introduction10m
China National Consumer Goods Corporation (CNC) Business Case Study10m
Critical reading and analysis of the case10m
Language practice for writing a case analysis10m
Review key grammar and structure10m
Quiz1 practice exercise
Practice challenging grammar and structure10m
Week
2
Hours to complete
3 hours to complete

Week 2 Writing an informal situational analysis

Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure. ...
Reading
3 readings, 2 quizzes
Reading3 readings
Analysing the situation10m
Language practice for a situational analysis10m
Review key grammar and structure10m
Quiz1 practice exercise
Practice challenging grammar and structure8m
Week
3
Hours to complete
3 hours to complete

Week 3 Creating a draft executive summary

Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure. ...
Reading
4 readings, 2 quizzes
Reading4 readings
Creating a well-organized and logical executive summary10m
A review of report writing10m
Language practice for executive summary writing10m
Review key grammar and structure10m
Quiz1 practice exercise
Practice challenging grammar and structure8m
Week
4
Hours to complete
5 hours to complete

Pitching your idea

Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language. ...
Reading
4 readings, 3 quizzes
Reading4 readings
Planning content and structure of a pitch10m
Verbal and non verbal communication for effective delivery10m
Language practice for business pitches10m
Review challenging English sounds10m
Quiz1 practice exercise
Practice challenging English sounds10m

Instructors

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Sean McMinn

Senior Instructor
Center for Language Education
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Kin Tang

Instructor
Center for Language Education
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Delian Gaskell

Instructor
Center for Language Education

About The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

About the Business English for Non-Native Speakers Specialization

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats....
Business English for Non-Native Speakers

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.