Learn to set up and run a marketing campaign in Asana from intake through optimization. You’ll organize work into clear campaign phases, assign tasks and owners, set due dates and approvals, map dependencies, and use campaign health evidence to recognize delivery risk. You’ll also track A/B test variants and checkpoints, sequence deliverables toward a launch date, and review team capacity before committing work. Hands-on activities use Asana Projects, Sections, Dashboards, Custom Fields, Timeline view, and Workload. By the end of the course, you’ll be able to build and operate a structured campaign workspace and make evidence-based scheduling and health decisions. Designed for marketing coordinators and campaign managers, this course assumes no prior Asana experience. Some Timeline, Dashboard, dependency, approval, and Workload features require paid Asana plans. If you don’t have access to the required paid features, supplied evidence and equivalent pathways are available to support your learning.

Campaign Planning and Management

Campaign Planning and Management
This course is part of Asana AI-Driven Campaign & Content Workflow Management Professional Certificate

Instructor: Asana Academy
Included with Learn more
Recommended experience
What you'll learn
Set up a campaign project with clear phases, task ownership, due dates, and health tracking.
Map campaign tasks, owners, approvals, and dependencies using Asana work relationships.
Track A/B test variants, checkpoints, and next-step decisions in a campaign workspace.
Sequence campaign work with Timeline view and evaluate capacity with Workload evidence.
Details to know

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October 2026
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Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Asana

There are 9 modules in this course
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