About this Course

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100% online
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Flexible deadlines
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Approx. 18 hours to complete
English
Subtitles: English, French

What you will learn

  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 18 hours to complete
English
Subtitles: English, French

Offered by

Macquarie University logo

Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

The necessary art of persuasion: Understanding what matters to your audience

3 hours to complete
6 videos (Total 34 min), 3 readings, 2 quizzes
6 videos
Week 1 outline3m
1.1a What is persuasive communication?7m
1.2b Assessing human behaviour7m
1.3a Decision making: How it's done4m
1.3b How to question for unconscious values8m
3 readings
Course overview10m
Learning activities and assessment10m
Explore further resources 11h
2 practice exercises
Recall 1: Check your understanding15m
Check your applied learning 11h
Week
2

Week 2

3 hours to complete

Telling your story: Developing a dramatic narrative

3 hours to complete
4 videos (Total 27 min), 2 readings, 2 quizzes
4 videos
2.1 Information processing and recalling stories8m
2.2b Why is storytelling important?9m
2.3a Structure that story!7m
2 readings
2.2a Storytellers30m
Explore further resources 21h
2 practice exercises
Recall 2: Check your understanding15m
Check your applied learning 21h
Week
3

Week 3

3 hours to complete

Connecting with people: Developing authenticity and building rapport

3 hours to complete
5 videos (Total 34 min), 3 readings, 2 quizzes
5 videos
3.1 The art and science of building rapport8m
3.2a Relationships only happen with rapport8m
3.2b The matching exercise7m
3.3a Making your meeting matter7m
3 readings
Become a Global MBA learner10m
3.2c Communication: Mehrabian15m
Explore further resources 31h
2 practice exercises
Recall 3: Check your understanding15m
Check your applied learning 31h
Week
4

Week 4

3 hours to complete

Talk the talk: Creating impressions and guiding influential conversations

3 hours to complete
5 videos (Total 33 min), 1 reading, 2 quizzes
5 videos
4.1 Group influence and impression management7m
4.2a The three questions to influence6m
4.2b The need to lead6m
4.3a The questions that get real answers9m
1 reading
Explore further resources 41h
2 practice exercises
Recall 4: Check your understanding15m
4: Check your applied learning1h

Reviews

TOP REVIEWS FROM STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT

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About the Influencing: Storytelling, Change Management and Governance Specialization

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board)....
Influencing: Storytelling, Change Management and Governance

Frequently Asked Questions

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