Macquarie University
Storytelling and influencing: Communicate with impact
Macquarie University

Storytelling and influencing: Communicate with impact

This course is part of Influencing: Storytelling, Change Management and Governance Specialization

Taught in English

Some content may not be translated

Associate Professor Lawrence Ang
Arabella MacPherson

Instructors: Associate Professor Lawrence Ang

105,826 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,973 reviews)

|

98%

18 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,973 reviews)

|

98%

18 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Influencing: Storytelling, Change Management and Governance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.

What's included

6 videos3 readings2 quizzes1 discussion prompt

Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.

What's included

4 videos2 readings2 quizzes

Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.

What's included

5 videos3 readings2 quizzes

Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.

What's included

5 videos1 reading2 quizzes

Not all conversations are positive. Some are painful but necessary, like handling objections and overcoming resistance. In week 5, you will learn how to prepare for stressful conversations and deal with objections.You will understand the nature of the objections, why people make them, and then how to reduce their resistance, and defend your proposals against these objections.

What's included

4 videos1 reading2 quizzes

What's included

6 videos1 reading2 quizzes

Instructors

Instructor ratings
4.8 (714 ratings)
Associate Professor Lawrence Ang
Macquarie University
5 Courses118,812 learners
Arabella MacPherson
Macquarie University
7 Courses152,823 learners

Offered by

Recommended if you're interested in Leadership and Management

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 1973

4.8

1,973 reviews

  • 5 stars

    84.36%

  • 4 stars

    13.61%

  • 3 stars

    1.31%

  • 2 stars

    0.40%

  • 1 star

    0.30%

SA
5

Reviewed on Aug 8, 2021

EG
5

Reviewed on May 12, 2023

HH
5

Reviewed on Apr 10, 2022

New to Leadership and Management? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions