University System of Georgia
Managing Customer Expectations with Jagdish Sheth
University System of Georgia

Managing Customer Expectations with Jagdish Sheth

This course is part of Customer Centricity with Professor Jagdish Sheth Specialization

Taught in English

Jagdish Sheth

Instructor: Jagdish Sheth

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(10 reviews)

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

4.6

(10 reviews)

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Customer Centricity with Professor Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course

Customer expectations are increasingly divergent. Therefore, companies must learn how to manage diverging expectations in addition to exceeding customer expectations. We are very selective with recruiting employees and we need to similarly be selective when choosing customers. Customer selectivity is very key for managing customer expectations and we need to learn to “fire” customers. For instance, airlines have banned unruly customers.

What's included

21 videos4 readings2 quizzes3 discussion prompts

This module suggests how human resource practices and employee selection and retention can be an effective analog for customer selection and customer retention. Employee selectivity, career development, promotion, and retirement are useful to apply to customer selectivity, customer lifetime value, customer promotion, and customer retirement.

What's included

21 videos1 reading2 quizzes1 peer review

Instructor

Jagdish Sheth
University System of Georgia
12 Courses2,121 learners

Offered by

Recommended if you're interested in Entrepreneurship

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4.6

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5

Reviewed on Aug 20, 2023

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