University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
University of Illinois at Urbana-Champaign

Customer Insights: New Product Development Orientation

Taught in English

Some content may not be translated

16,946 already enrolled


Gain insight into a topic and learn the fundamentals

William Qualls

Instructor: William Qualls


(101 reviews)

Beginner level
No prior experience required
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.

What's included

5 videos5 readings2 quizzes1 discussion prompt

The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.

What's included

3 videos1 reading1 peer review

This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.

What's included

4 videos1 reading1 peer review1 discussion prompt

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

What's included

3 videos1 reading1 peer review1 discussion prompt

The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

What's included

6 videos2 readings1 peer review1 plugin


Instructor ratings
4.6 (22 ratings)
William Qualls
University of Illinois at Urbana-Champaign
1 Course16,946 learners

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