About this Course

Learner Career Outcomes

33%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English

Learner Career Outcomes

33%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

MODULE 0: Orientation and Introduction to the Case Study Method

4 hours to complete
5 videos (Total 62 min), 6 readings, 3 quizzes
3 hours to complete

MODULE 1: What Makes a Great New Product

3 hours to complete
3 videos (Total 35 min), 1 reading, 2 quizzes
Week
2

Week 2

6 hours to complete

MODULE 2: Product Development Customer Knowledge Requirement

6 hours to complete
4 videos (Total 71 min), 1 reading, 4 quizzes
Week
3

Week 3

3 hours to complete

MODULE 3: Identifying the Voice of Your Customer

3 hours to complete
3 videos (Total 40 min), 1 reading, 2 quizzes
Week
4

Week 4

4 hours to complete

MODULE 4: Design Thinking and Customer Journey Maps

4 hours to complete
6 videos (Total 59 min), 2 readings, 3 quizzes

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