About this Course

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Learner Career Outcomes

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English

Learner Career Outcomes

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

MODULE 0: Orientation and Introduction to the Case Study Method

4 hours to complete
5 videos (Total 62 min), 6 readings, 3 quizzes
5 videos
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
6 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
2 practice exercises
Orientation Quiz30m
Demographics Survey30m
3 hours to complete

MODULE 1: What Makes a Great New Product

3 hours to complete
3 videos (Total 35 min), 1 reading, 2 quizzes
3 videos
Why New Products Succeed12m
New Product Ideas12m
1 reading
Module 1 Readings and Resources10m
Week
2

Week 2

6 hours to complete

MODULE 2: Product Development Customer Knowledge Requirement

6 hours to complete
4 videos (Total 71 min), 1 reading, 4 quizzes
4 videos
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
1 reading
Module 2 Readings and Resources10m
Week
3

Week 3

3 hours to complete

MODULE 3: Identifying the Voice of Your Customer

3 hours to complete
3 videos (Total 40 min), 1 reading, 2 quizzes
3 videos
Voice of the Customer (VOC)12m
House of Quality13m
1 reading
Module 3 Readings and Resources10m
Week
4

Week 4

4 hours to complete

MODULE 4: Design Thinking and Customer Journey Maps

4 hours to complete
6 videos (Total 59 min), 2 readings, 3 quizzes
6 videos
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
Gies Online Programs3m
2 readings
Module 4 Readings and Resources10m
Congratulations!10m
1 practice exercise
End of Course Survey30m

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Frequently Asked Questions

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