About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 14 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 14 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

MODULE 0: Orientation and Introduction to the Case Study Method

5 videos (Total 62 min), 6 readings, 3 quizzes
5 videos
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
6 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
2 practice exercises
Orientation Quiz10m
Demographics Survey26m
4 hours to complete

MODULE 1: What Makes a Great New Product

3 videos (Total 35 min), 1 reading, 2 quizzes
3 videos
Why New Products Succeed12m
New Product Ideas12m
1 reading
Module 1 Readings and Resources10m
Week
2
6 hours to complete

MODULE 2: Product Development Customer Knowledge Requirement

4 videos (Total 71 min), 1 reading, 4 quizzes
4 videos
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
1 reading
Module 2 Readings and Resources10m
Week
3
4 hours to complete

MODULE 3: Identifying the Voice of Your Customer

3 videos (Total 40 min), 1 reading, 2 quizzes
3 videos
Voice of the Customer (VOC)12m
House of Quality13m
1 reading
Module 3 Readings and Resources10m
Week
4
5 hours to complete

MODULE 4: Design Thinking and Customer Journey Maps

5 videos (Total 55 min), 1 reading, 3 quizzes
5 videos
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
1 reading
Module 4 Readings and Resources10m
1 practice exercise
End of Course Survey52m
4.6
5 ReviewsChevron Right

Top reviews from Customer Insights: New Product Development Orientation

By AMMay 26th 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

Instructor

Avatar

William Qualls

Professor Emeritus of Marketing
Business Administration, Gies College of Business

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.