About this Course

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Flexible deadlines
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Beginner Level
Approx. 19 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Offered by

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University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

MODULE 0: Orientation and Introduction to the Case Study Method

4 hours to complete
5 videos (Total 62 min), 6 readings, 3 quizzes
5 videos
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
6 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
2 practice exercises
Orientation Quiz30m
Demographics Survey30m
3 hours to complete

MODULE 1: What Makes a Great New Product

3 hours to complete
3 videos (Total 35 min), 1 reading, 2 quizzes
3 videos
Why New Products Succeed12m
New Product Ideas12m
1 reading
Module 1 Readings and Resources10m
Week
2

Week 2

5 hours to complete

MODULE 2: Product Development Customer Knowledge Requirement

5 hours to complete
4 videos (Total 71 min), 1 reading, 4 quizzes
4 videos
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
1 reading
Module 2 Readings and Resources10m
Week
3

Week 3

3 hours to complete

MODULE 3: Identifying the Voice of Your Customer

3 hours to complete
3 videos (Total 40 min), 1 reading, 2 quizzes
3 videos
Voice of the Customer (VOC)12m
House of Quality13m
1 reading
Module 3 Readings and Resources10m
Week
4

Week 4

4 hours to complete

MODULE 4: Design Thinking and Customer Journey Maps

4 hours to complete
6 videos (Total 59 min), 2 readings, 3 quizzes
6 videos
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
Gies Online Programs3m
2 readings
Module 4 Readings and Resources10m
Congratulations!10m
1 practice exercise
End of Course Survey30m

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Frequently Asked Questions

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